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Win-Win Negotiation:
Fail-Safe Strategies to Help You Get More of What You Want, Third Edition

Wolf J. Rinke, PhD, RDN

20 CPEUs


20 CPEUs

Course Expires: 5/31/2024

(Manual with 1 Reporting Form, 154 pgs)
This CPE program shows you how to stretch your budget and get more for less! Whether you are shopping for food, a gift or a car, Wolf will show you how to pay less, and even help you get a pay raise. Plus he will share fail-safe negotiation secrets which will enable you to make up to one million dollars more in compensation over a 50 year professional career. This CPE program will pay for itself many times over, and teach you how to:

  • overcome the fear of negotiation,
  • take advantage of the three crucial variables in all negotiations,
  • apply five steps that will enable you to achieve win-win outcomes,
  • deal effectively with "tough" negotiators who want to take advantage of you,
  • master specific negotiation "gambits" to get more of what you want.

Approved by CDR

For RDs/RDNs & DTRs/NDTRs for the Professional Development Portfolio

SUGGESTED Performance Indicators (PIs):
2.1.7, 6.1.2, 11.3.9, 14.2.7

DON'T SEE your Performance Indicators listed here?
There are many Performance Indicators (PIs) that are applicable we can't list them all &
Per CDR you may use ANY PI as long as it relates to your Learning Plan.
For details
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To order an ADDITIONAL Reporting Form click below:

20 CPEUs

Win-Win Negotiation:
Fail-Safe Strategies to Help You Get More of What You Want, Third Edition
Wolf J. Rinke, PhD, RD

© 2021 Wolf Rinke Associates, Inc.. All rights reserved. Reproduction in whole or part without written permission from the author, except for brief quotations in reviews, is prohibited.


Brenda Mulder: "Very Valuable, I really enjoyed this class and am excited to apply theses principles to my every day life, both personal and business. Thank you! Liked examples & stories that anchored concepts."

Patricia O'Keefe: "Very helpful for a variety of negotiations and counseling."

Lara Hackney: "Gave me more courage to pursue more negotiation for things I stand for."

Jacklyn Wurzbacher: "This is information I will use throughout my career, as well as, in my personal life. Very easy read, could relate it well, to daily experiences. The information is something I can put into practice immediately."

Erin Siegfried: "I am a dietitian who has been in sales for 15 years. Finding a CPE course that focuses on business and business principals keeps me coming back and learning a joy!"

Michelle Parker: "I would like to buy several copies to provide to my hospital administration who would benefit from you advice. Your writing style made the program very enjoyable to read."

Shannon Tolbert: "...the information will benefit in negotiating salary and everyday negotiations in my life."


It’s been said you don’t necessarily get what you deserve…you get what you negotiate. So, if you are not getting enough of the things you want then this self-directed learning program is for you. You will discover fail-safe strategies that will enable you to negotiate more effectively with your boss, your significant other, your children, and maybe even your pet! Most importantly, while getting more of what you want, you will also enable others to get more of what they want. In other words, you will master powerful win-win negotiation strategies plus at the same time earn 20 level 2 continuing professional education units (CPEUs).
To get the most out of this CPE program please follow these four steps:
Step 1: Review the objectives.
Step 2: Read the information in this CPE program.
Step 3: Assess what you have learned by completing the self-assessment questions.
Step 4: Compare your answers to the answer key. If you scored at least 80 percent correct (60 questions), you have passed this program and are ready to transfer your answers to the CONTINUING PROFESSIONAL EDUCATION (CPE) REPORTING FORM. If you should score less than 80 percent correct, read again until you improve your score, and at least 80 percent (60) of the answers are correct. Complete the following optional steps to achieve real improvements in your negotiation skills:
Step 5: Apply what you have learned by practicing win-win negotiation at every possible opportunity because the more you practice the more effective you will become.
Step 6: Monitor your progress and repeat those strategies that result in win-win outcomes that get you more of what you want, and stop using those that do not.
After you have completed the program, fill out the CPE REPORTING FORM and the MANDATORY Critical Thinking Evaluation Tool (CTT) that must be completed by all credentialed practitioners per CDR and:
Submit them online at www.easyCPEcredits.com,
Or fax them to (410) 531-9282,
Or mail them to Wolf Rinke Associates, 721 Valley Forge Road #486, Valley Forge, PA 19481
Upon receipt of your CPE Reporting Form and the CTT, we will email you a Certificate of Completion within 3-5 business days.

NOTE: Per CDR we are NOT able to send you a Certificate of Completion unless we receive your completed CTT.

When you submit your CPE Reporting Form and the CTT to us via www.easyCPEcredits.com, fax, or mail, be sure to write your correct email address in the space provided on the CPE Reporting Form. If writing by hand, be sure to print your email address.

To ensure that our e-mails are delivered to your inbox (instead of your junk/spam folders), please add cpesupport@wolfrinke.com to your Address Book or Safe List of allowed email senders. Also, be sure to allow attachments from this email address.

Happy Learning! Wolf J. Rinke, PhD, RDN, CSP



To provide you with specific fail-safe strategies that will enable you to achieve more win-win outcomes and help you get more of what you want.


As a result of studying and applying the concepts presented in this self-directed accredited learning program you will be better able to:

  • Master six specific steps that will enable you to receive a significant increase in compensation.
  • Overcome compensation inequities between men and women.
  • Distinguish between the three basic types of negotiation.
  • Recognize the five variables that must be present to achieve win-win outcomes.
  • Identify the five basic styles of negotiation.
  • Recognize your preferred negotiation style.
  • Identify expected outcomes associated with different negotiation styles.
  • Apply the negotiation style that will enable you to get more of what you want.
  • Master the top eight habits of highly effective negotiators.
  • Recognize that people are very poor communicators.
  • Master nine communication strategies that will facilitate win-win negotiations.
  • Apply five laws that will enable you to persuade and influence others.
  • Master four strategies that will cause others to like you.
  • Recognize why you must be willing to Walk Away.
  • Distinguish between your BATNA, WAP and ROSA.
  • Discover why it is to your advantage to negotiate over interests, not positions.
  • Separate option generation from decision making.
  • Discover when it is beneficial to resort to objective criteria.
  • Take advantage of the three crucial variables in all negotiations.
  • Master five rules to make time work for you.
  • Describe the six types of social power.
  • Apply the five steps that will enable you to achieve win-win outcomes.
  • Recognize and apply eighteen specific tactics and counter tactics (gambits) to insure that tough battlers do not take advantage of you.
  • Make others glad that they negotiated with you.
  • Dramatically improve your ability to achieve win-win outcomes.


Chapter 1: Negotiation--the Basics
Negotiation--Why Bother?
The Short Course for Successful Salary Negotiation
Types of Negotiation
Win-Win Negotiation--How to Know It When You Get There
Win-Win Negotiation--A Brief Historical Perspective
Why Do We Play Win-Lose Games?
Five Basic Negotiation Styles--Which One Are You?
What Is Your Dominant Negotiation Style?
Who Wins Over the Long Run?
Answers to the Exercise in this Chapter

Chapter 2: The Top 8 Habits of Highly Effective Negotiators
Know Thyself
Manage Thyself
Motivate Thyself
Empathize With Others
Develop Charisma
Be Honest
Let Go Of the Past
Kill Your Ego
Answers to the Mental Stretch Break in this Chapter

Chapter 3: Communicate As If the Outcome Depends On It--It Does
Communication--Why We Have Such a Tough Time with It
Nine Communication Strategies to Facilitate Win-Win Negotiation
Answers to the Mental Stretch Break in this Chapter

Chapter 4: Persuade and Influence and Get More of What You Want
The Law of Liking--People Like People Who Like Them
The Law of Reciprocity--Whatever You Give Is What You're Going to Get
The Law of Commitment--People Are More Likely to Do What They Commit To
The Law of Scarcity--People Want More of What They Can't Have
The Law of Expectation--Over the Long Run People Get What They Expect
How to Take It to the Next Level
Answer to the Mental Stretch Break in this Chapter

Chapter 5: Make-Or-Break Strategies in Any Negotiation
Manage Your Perceptions
Be Willing To Walk Away
Know Your BATNA, WAP and ROSA
Negotiate Over Interests, Not Positions
Separate Option Generation from Decision Making
If All Else Fails, Resort to Objective Criteria
Answer to the Mental Stretch Break in this Chapter

Chapter 6 Take Advantage of Three Crucial Variables Encountered
In Every Negotiation--TIP It
Answer to the Mental Stretch Break in this Chapter

Chapter 7: Tactics and Counter Tactics for Distributive Negotiation; or
How to Make Sure That Tough Battlers Don't Take Advantage of You

Make It a Habit to Ask For More Than You Expect
Take Advantage of the Anchoring Effect
Avoid Accepting the First Offer
Avoid Making Concessions Unless
Make the Other Person Right--Never Wrong
Act Dumb
Be Reluctant
Do the Work
Resort to Higher Authority
Take a Nibble
Avoid Accepting the Hot Potato
Don't Forget to Flinch
How to Split the Difference
Recognize the Prostitute Effect
Withdraw the Offer
Watch Out For the Good-Guy, Bad-Guy Gambit
Don't Succumb To Psychological Warfare
Call Deliberate Deceptions
Answers to the Mental Stretch Break in this Chapter

Chapter 8: Five Steps to Achieving Win-Win Outcomes--and Help You
Get Your PRISE
Case Study--Jane Patience
How to Get Your PRISE
Answer to the Mental Stretch Break in this Chapter

List of Abbreviations
For Your Continuing Learning
Self-Assessment Questions
Answer Key
Explanations to Self-Assessment Questions
About The Author


Wolf J. Rinke, PhD, RDN is the president and founder of Wolf Rinke Associates, a company that has provided high-quality CPE programs to nutrition and dietetics practitioners since 1990.
Dr. Rinke earned a BS at Drexel University, an MS at Iowa State University, a PhD in Continuing and Vocational Education (Adult Ed) at the University of Wisconsin, and interned at Walter Reed Army Medical Center. He completed a test item writer workshop sponsored by the Commission on Dietetic Registration (CDR).
Dr. Rinke is a past Adjunct Associate Professor, Graduate School of Management & Technology at the University of Maryland, and a former Adjunct Faculty Member of the School of Continuing Studies at The Johns Hopkins University.
He has served as past president of the District of Columbia (DC) Dietetic Association and has been honored by the Academy of Nutrition and Dietetics with the Award for Excellence in the Practice of Management, the Outstanding Dietitian of the Year Award, and the Outstanding Service Award, in addition to delivering the Lenna Frances Cooper Lecture.
Dr. Rinke has served in numerous leadership roles at the Academy of Nutrition and Dietetics: Chair of the Scholarship Committee for Dietitians in Business and Communications; Chair of the Communication Committee, Honors Committee, and Licensure Panel and Ethical Practices Task Force for the Commission on Dietetic Registration; Chair of the Area Coordinating Committee and Chair for the Code of Ethics; Member of the Resource for Education Programs Committee; Member of the House of Delegates; and Member of the Board of Directors.
Dr. Rinke is the author of more than 500 articles, numerous CPE self-study programs, and several popular books including Make It a Winning Life: Success Strategies for Life, Love and Business; Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations; and Don’t Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.
His popular CPE programs available at www.easyCPEcredits.com include:

  • Beat the Blues: How to Manage Stress and Balance Your Life
  • Time Management: How to Stretch the Time Rubber Band
  • Knock ‘em Alive Presentation Skills: How to Make an Effective Presentation for 1 to 1,000
  • The Power of Communication: How to Increase Your Personal and Professional Effectiveness
  • Manage Electronic and Traditional Meetings and Correspondence More Effectively
  • Delegation and Coaching: High Impact Strategies for Doing More with Less
  • High Impact Strategies for Achieving Peak Team Performance
  • Develop a Positive Attitude: Live a Healthier and More Productive Life
  • Goals—Your Road Map to Success
  • Manage Your Energy: Get More Done and Have More Fun
  • Contrarian Leadership: 21 Strategies to Improve Your Leadership Effectiveness.


Mary Ann Cockram, MS, RD is retired from Abbott Nutrition where she was a Research Scientist in the Scientific and Medical Affairs group. In this role, she provided clinical nutrition education and brand support internally to Sales and Marketing and externally to clinicians and consumers for Abbott’s critical care and surgical enteral nutrition products. Her area of interest is enteral feeding.
Mary Ann received a Bachelor of Science in Home Economics from Valparaiso University in Valparaiso, IN, and a Master of Science in Clinical Nutrition from Rush University in Chicago.
Mary Ann served as chair of the Medical Nutrition Practice Group, and as the assistant editor and editor of Medical Nutrition Matters, the newsletter of this practice group. Mary Ann participated as an evidence analyst on the Evidence Analysis Team for Adult Weight Management for the Academy of Nutrition and Dietetics, and she attended the test item writer workshop sponsored by the Commission on Dietetic Registration.


Special thanks to the following individuals for their careful review of this program.

Donna S. Martin, EdS, RDN, LD, SNS, FAND
Director, School Nutrition Program
Burke County Public Schools
Waynesboro, GA

Richard F. Patterson, EdD
Associate Professor Emerita, Hospitality Management and Dietetics
Western Kentucky University
Bowling Green, KY

Sara Long Roth, PhD, RDN
Professor Emerita
Department of Animal Science, Food & Nutrition
Southern Illinois University
Carbondale, IL

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