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The Power of Communication:
How to Increase Your Personal and Professional Effectiveness, 3rd Edition

Written by Wolf J. Rinke, PhD, RDN
Edited by Mary Ann Cockram, MS, RD

T349
20 CPEUs

HARD COPY

$139.95
T349E
20 CPEUs
ELECTRONIC
$129.95

Manual with 1 Reporting Form, 176 pgs.
Do you have few misunderstandings, disagreements or fights? Do your patients, employees, colleagues, spouse and children follow your instructions virtually all of the time? Are you able to persuade people to do what you want them to do even if they don't feel like it? Are people anxious to follow you? In short, are you getting all you want at work and at home? If your answer is "no" to at any of these, then this program is for you. In this fun and easy-to-read manual you will discover fail-safe strategies that will enable you to:

  • eliminate barriers to effective communication.
  • master the art of "reality testing."
  • ask questions that lead to improved results.
  • achieve win-win outcomes.
  • discover how to consistently make the other person right.
  • improve your ability to empathize with others.
  • share information through disclosure and feedback.
  • minimize cognitive distortions.
  • develop charisma, social competence and people skills.
  • master strategies to develop trust.
  • build genuine relationships and intimacy.
  • discover how you can avoid hurting other people's feelings.
  • communicate congruently, authentically and effectively.
  • improve your active and empathetic listening skills.
  • influence and persuade others.
  • take advantage of the benefits associated with asking questions.
  • deal more effectively with "difficult people."
  • achieve dramatic improvements in your personal and professional effectiveness.

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Approved by CDR

For RDs/RDNs & DTRs/NDTRs for the Professional Development Portfolio

SUGGESTED Performance Indicators (PIs):
1.1.1, 1.1.2, 1.1.8, 1.3.1, 2.1.1, 2.1.2, 2.1.3, 2.1.5, 2.1.6, 2.1.7, 2.1.8, 2.2.1, 2.2.5, 2.3.3, 3.3.4, 4.1.4, 9.1.3, 9.6.1, 9.2.2, 11.2.8, 11.3.3

DON'T SEE your Performance Indicators Listed here?
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Per CDR you may use ANY PI as long as it relates to your Learning Plan.
For details
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To order an ADDITIONAL Reporting Form click below:

T349F
20 CPEUs
REPORTING FORM
$60.00


The Power of Communication:
How to Increase Your Personal and Professional Effectiveness, 3rd Edition

Written by Wolf J. Rinke, PhD, RDN
Edited by Mary Ann Cockram, MS, RD

Copyright 2020 Wolf Rinke Associates, Inc.

CUSTOMER COMMENTS

Nancy Cronier: "Not only is your book an invaluable read and resource, I appreciate the Insight Breaks and laughed out loud at many of the Humorous Insight Breaks."

Amy Higgins: "Well written! I like the humor! Easy to read and follow."

Jody Hagan: "I completed your home study course last night and tried out some of the suggested approaches on a client today 'feel, find, found' which worked like magic!!! I am thrilled. Great presentation and I am finding a lot on benefit with all of the info I read.  So many techniques that are helpful that they don't teach in Nutrition school!"

Diane Valverde: "This CPE program was so well organized and written. ...it was hard to put down. I've been putting the concepts I've learned into action already. Thank you!"

Introduction and Overview

Do you rarely have any misunderstandings, disagreements, or fights? Do your patients, employees, colleagues, spouse, and children follow your instructions to the “T”; virtually all of the time? Are you able to persuade people to do what you want them to do even if they don’t feel like it? Are people anxious to follow you even in extremely challenging situations? In short, are you getting all you want at work and at home? If your answer is “no” to at least three of these, then this CPE program is for you. You will discover fail-safe strategies that will enable you to communicate more effectively with your boss, your employees, your colleagues, your significant other, your children, and maybe even your pet! In short, you will master powerful communication strategies that will improve your personal and professional effectiveness; plus at the same time earn 20 level 2 continuing professional education units (CPEUs).
To get the most out of this CPE program, it is suggested that you adhere to the following four steps:

  • Review the objectives of the program.
  • Read and study each chapter. As you read think of challenges in your life that fit the situation described.
  • Assess what you have learned by completing the self-assessment questions towards the end of the CPE program.
  • Compare your answers to the answer key that has been provided. If you score at least 80% correct (80 questions), you are ready to transfer your answers to the CPE REPORTING FORM in the front of this program. If you scored less than 80% correct, re-read this program and re-test yourself until you score at least 80% correct.

After you have completed the program, complete the CPE REPORTING FORM and the MANDATORY Critical Thinking Evaluation Tool (CTT) which per CDR must be completed by all credentialed practitioners and:
Submit them online at www.easyCPEcredits.com,
Or fax them to (410) 531-9282,
Or mail them to Wolf Rinke Associates, Inc., 13621 Gilbride Lane, Clarksville, MD 21029.

Upon receipt of your CPE Reporting Form, we will email you a Certificate of Completion within 2-5 days.

When you submit your CPE Reporting Form to us via www.easyCPEcredits.com, fax or mail, be sure to write your correct email address in the space provided on the CPE Reporting Form. If writing by hand, be sure to print your email address clearly.

To ensure that our emails are delivered to your inbox (instead of your junk/spam folders), please add cpesupport@wolfrinke.com to your Address Book or Safe List of allowed email senders. Also, be sure to allow attachments from this email address.

I would like you to become a highly effective power communicator so that you can increase your personal and professional effectiveness. If you have questions, or suggestions, please feel free to email me.

Happy Learning!
Wolf J. Rinke, PhD, RDN, CSP, WolfRinke@aol.com

Goal and Objectives

"The problem with communication ... is the illusion that it has been accomplished."
--George Bernard Shaw

GOAL

To provide you with powerful communication strategies that will enable you to increase your personal and professional effectiveness.

OBJECTIVES

As a result of studying and applying the concepts presented in this CPE program you will be better able to:

  • Recognize why people tend to be extremely poor communicators.
  • Be aware that words do not have meanings.
  • Take advantage of the power of verbal and non-verbal communication.
  • Eliminate barriers to effective communication.
  • Take advantage of "reality testing."
  • Ask questions that lead to improved results.
  • Avoid making fundamental attribution errors.
  • Utilize "Adult" language.
  • Accept total responsibility for the entire communication process.
  • Listen actively.
  • Express yourself in positive terms.
  • Master the PIN Technique.
  • Convey integrity at all times.
  • Achieve more win-win outcomes.
  • Discover how to consistently make the other person right.
  • Assess your level of communication effectiveness.
  • Make the other person glad that they communicated with you.
  • Contrast different types of communication.
  • Take advantage of the nine types of nonverbal communication.
  • Contrast effective, efficient and power communication.
  • Identify the linear, interactive, transactional and power communication models.
  • Reduce various types of noise that interfere with communication effectiveness.
  • Develop a "positive explanatory style."
  • Improve your ability to empathize with others.
  • Share information through disclosure and feedback.
  • Minimize cognitive distortions.
  • Develop charisma, social competence and people skills.
  • Recognize the benefits of being honest.
  • Let go of the past.
  • Decrease dysfunctional ego needs.
  • Assess your level of authenticity.
  • Master strategies to develop trust.
  • Build genuine relationships and intimacy.
  • Master specific questions that will cause you to lie less often.
  • Discover how you can avoid hurting other people's feelings.
  • Communicate authentically.
  • Be congruent.
  • Assess your listening skills.
  • Recognize that most people are extremely poor listeners.
  • Eliminate external and internal factors that interfere with listening effectiveness.
  • Reduce various forms of non-active listening and other listening "short-cuts.
  • Recognize the seven benefits associated with listening actively.
  • Enhance empathetic listening skills.
  • Assess how well you are able to influence and persuade others.
  • Take advantage of the law of liking.
  • Apply the law of reciprocity.
  • Take advantage of the law of commitment.
  • Apply the law of scarcity.
  • Take advantage of the law of expectations.
  • Assess how well you are able to exploit the power of asking questions.
  • Eliminate counterproductive behaviors generated by telling people what to do.
  • Take advantage of the benefits associated with asking questions.
  • Distinguish between various types of questions.
  • Master the Socratic questioning technique.
  • Promote self-discovery.
  • Deal more effectively with "difficult people."
  • Achieve dramatic improvements in your personal and professional effectiveness.

Table of Contents

Chapter 1 The Short Course To Communicating More Effectively
Communication--Why Do We Have Such A Tough Time With It?
Twelve Fundamental Strategies To Help You Become A Power Communicator
Summary

Chapter 2 Communication--What's It All About?
Communication: How Well Do You Do?
CSAI: What your Score MeansCommunication--Defined
Types Of Communications
Types Of Communication According to Communication Channels
Types of Communication According to Style and PurposeEffective Versus Efficient Communication
Effective + Efficient Communication = Power Communication
Communication Models
Barriers That Interfere With Communication Effectiveness
Summary

Chapter 3 Eleven Habits Of Highly Effective Power Communicators
1. Know Thyself
2. Manage Thyself
3. Express Yourself In Global, Internal And Stable Terms
4. Motivate Thyself
5. Empathize With Others
6. Keep Your "Window" Wide Open
7. Manage Your Intrapersonal Communication
8. Develop Charisma
9. Be Honest
10. Let Go Of The Past
11. Kill Your Ego
Summary

Chapter 4 How To Communicate Authentically
Authentic--What Does It Mean?
How Authentic Are You?
Honesty--The Foundation For Authentic Communication
How To Communicate Authentically
How To Be Congruent And Build A Powerful Bonds
Summary

Chapter 5 How To Listen Actively
Active Listening--How Well Do You Do?
Factors That Interfere With Active Listening
Forms Of Non-Active Listening And Other Listening "Short-Cuts"
What Is Active Listening Anyway?
Benefits Of Listening Actively
Strategies For Active Listening
Empathetic Listening
Summary

Chapter 6 How To Persuade And Influence
Persuading And Influencing--How Well Do You Do?
How To Persuade And Influence Others More Effectively
How To Take It To The Next Level
Summary

Chapter 7 The Power Of Asking Questions
How Good Are You At Asking Questions?
Counterproductive Behaviors Generated By Telling People What To Do
Seven Benefits Associated With Asking Questions
Why Don't We Make Better Use Of Questions?
Types Of Questions
How To Use Blockbuster Questions To Deal With "Difficult People"
How Take It To The Next Level
Summary

Communication Roadmap
Communication Poem

For Your Continuing Learning
Self-Assessment Questions
Answer Key
Explanations To Self-Assessment Questions
About The Author
About Wolf Rinke Associates, Inc.

About the Author

Wolf J. Rinke, PhD, RDN is the president and founder of Wolf Rinke Associates, Inc., a company that has provided high-quality CPE programs to nutrition and dietetics practitioners since 1990.
Dr. Rinke earned a BS at Drexel University, an MS at Iowa State University, a PhD in Continuing and Vocational Education (Adult Ed) at the University of Wisconsin, and interned at Walter Reed Army Medical Center. He completed a CPE item writing workshop sponsored by the Commission on Dietetic Registration (CDR).
Dr. Rinke is a past Adjunct Associate Professor, Graduate School of Management & Technology at the University of Maryland, and a former Adjunct Faculty Member of the School of Continuing Studies at The Johns Hopkins University.
He has served as past president of the District of Columbia (DC) Dietetic Association and has been honored by the Academy of Nutrition and Dietetics with the Award for Excellence in the Practice of Management, the Outstanding Dietitian of the Year Award, and the Outstanding Service Award, in addition to delivering the Lenna Frances Cooper Lecture.
Dr. Rinke has served in numerous leadership roles at the Academy of Nutrition and Dietetics: Chair of the Scholarship Committee for Dietitians in Business and Communications; Chair of the Communication Committee, Honors Committee, and Licensure Panel and Ethical Practices Task Force for the Commission on Dietetic Registration; Chair of the Area Coordinating Committee and Chair for the Code of Ethics; Member of the Resource for Education Programs Committee; Member of the House of Delegates; and Member of the Board of Directors.
Dr. Rinke is the author of more than 500 articles, numerous CPE self-study programs, and several popular books including Make It a Winning Life: Success Strategies for Life, Love, and Business; Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations; and Don’t Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.
His popular CPE programs available at www.easyCPEcredits.com include:

  • Beat the Blues: How to Manage Stress and Balance Your Life
  • Win-Win Negotiation: Fail-Safe Strategies to Help You Get More of What You Want
  • Time Management: How to Stretch the Time Rubber Band
  • Knock’em Alive Presentation Skills: How to Make an Effective Presentation for 1 to 1,000
  • Manage Electronic and Traditional Meetings and Correspondence More Effectively
  • Delegation and Coaching: High Impact Strategies for Doing More with Less
  • Develop a Positive Attitude: Live a Healthier and More Productive Life
  • Goals—Your Road Map to Success
  • High Impact Strategies for Achieving Peak Team Performance
  • Manage Your Energy: Get More Done and Have More Fun
  • Contrarian Leadership: 21 Strategies to Improve Your Leadership Effectiveness.

About the Editor

Mary Ann Cockram, MS, RD is retired from Abbott Nutrition where she was a Research Scientist in the Scientific and Medical Affairs group. In this role, she provided clinical nutrition education and brand support internally to Sales and Marketing and externally to clinicians and consumers for Abbott’s critical care and surgical enteral nutrition products. Her area of interest is enteral feeding.
Mary Ann received a Bachelor of Science in Home Economics from Valparaiso University in Valparaiso, Indiana, and a Master of Science in Clinical Nutrition from Rush University in Chicago.
Mary Ann served as chair of the Medical Nutrition Practice Group, and as the assistant editor and editor of Medical Nutrition Matters, the newsletter of this practice group. Mary Ann participated as an evidence analyst on the Evidence Analysis Team for Adult Weight Management for the Academy of Nutrition and Dietetics, and she attended the test item writer workshop sponsored by the Commission on Dietetic Registration.

Acknowledgments 

Special thanks to the following individuals for their review of this CPE program.

Krista M. Clark, MBA, RD, LD, FAND, NASM-CPT, SFS
Clinical Nutrition Manager
Unidine Lifestyles – Compass Group
Cincinnati, OH

Alessandra Sarcona, EdD, RDN, CSSD
Assistant Professor of Nutrition
West Chester University of Pennsylvania
West Chester, PA

J. Lan Tucker, MBA, MA, RD, LD
Regional Manager
Fresenius Medical Care
Asia Pacific, Hong Kong

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