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Contrarian Leadership: 21 Strategies to Improve Your Leadership Effectiveness
Written by Wolf J. Rinke, PhD, RDN
Edited by Mary Ann Cockram, MS, RD

28 CPEUs
28 CPEUs

Manual (205 pgs) and 1 Reporting Form
Just because your management/leadership practices worked yesterday, doesn't mean they will work today. Break out of your rut and break through to greater success and productivity with the techniques found in Contrarian Leadership. Written by acclaimed management guru Wolf Rinke, this humorous and instructive guide distills a lifetime of management consulting experience into 21 easy-to-digest lessons to help you become a more effective leader. These cutting-edge-strategies have an immediate payoff on the bottom line. You'll discover how to:

  • out-perform your industry peers
  • apply 5 specific laws that will enable you to influence and persuade others more effectively than ever before
  • master a four step process to arrive at ethical decisions
  • apply 11 specific steps that will increase your probability of succeed in any new job
  • implement reward and recognition strategies to achieve improved performance and job satisfaction
  • build and maintain a positive organizational climate in your organization
  • master the 13 rules that will increase employee motivation
  • discover seven ways to improve profitability without downsizing
  • plus much, much more

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28 CPEUs


Contrarian Leadership: 21 Strategies to Improve Your Leadership Effectiveness
Written by Wolf J. Rinke, PhD, RDN
Edited by Mary Ann Cockram, MS, RD

©2020 Wolf Rinke Associates, Inc. All rights reserved for the book and ALL portions of this self-directed accredited learning program. Reproduction in whole or part without written permission from the author, except for brief excerpts, is prohibited.


Marybeth Pagoda, "I found the content on using language that will motivate to internally motivate myself and my team members more effectively the most valuable to me.  I was seeking ways to become a more effective coach which this course provided."

Jerry Tucker, "Very valuable in helping me to be a better communicator as a dietitian and counseling patients. Also, very helpful tips to consider when working with others."

Linda Huang, "It helps me to reassess the strength and weakness of my communication skill from a different perspective."


Welcome to Contrarian Leadership: 21 Strategies to Improve Your Leadership Effectiveness,an accredited Continuing Professional Education (CPE) program. This is a Level 2 CPE program approved for twenty-eight (28) Continuing Professional Education Units (CPEUs), meaning that the reader has a general knowledge of the literature and professional practice in the area covered. The focus of the program is to enhance knowledge and application.
This program is designed to help you internalize the leadership imperatives which are essential to your success as a nutrition and dietetics practitioner in the 21st century and beyond. It is also designed to help you earn 28 CPEUs.
The CPE program is organized into 21 chapters, one for each contrarian principle that once mastered will enable you to practice contrarian leadership, which I will define in Chapter 1. To get the most benefit from this program, we suggest you adhere to the following four steps:
Step 1: Review the objectives for the CPE program.
Step 2: Study each chapter. As you read, think of situations and challenges from your practice that fit the situation described.
Step 3: Assess what you have learned by completing the self-assessment instrument at the end of this CPE program.
Step 4: Compare your answers to the answer key and explanations that have been provided. If you score at least 80% (80 questions) correct, you are ready to transfer your answers to the CONTINUING PROFESSIONAL EDUCATION REPORTING FORM. If you scored less than 80% correct, re-read the appropriate sections of the program, and re-test yourself until you score at least 80% (80 questions) correct.

After you have completed the program, fill out the CPE REPORTING FORM and the MANDATORY Critical Thinking Evaluation Tool (CTT) which per CDR must be completed by all credentialed practitioners and:
Submit them online at www.easyCPEcredits.com,
Or fax them to (410) 531-9282,
Or mail them to Wolf Rinke Associates, 3801 Schuylkill Road, Spring City, PA 19475.
Upon receipt of your CPE Reporting Form and the CTT, we will email you a Certificate of Completion within 3-5 business days.

When you submit your CPE Reporting Form and the CTT to us via www.easyCPEcredits.com, fax, or mail, be sure to write your correct email address in the space provided on the CPE Reporting Form. If writing by hand, be sure to print your email address.

To ensure that our emails are delivered to your inbox (instead of your junk/spam folders), please add cpesupport@wolfrinke.com to your Address Book or Safe List of allowed email senders. Also, be sure to allow attachments from this email address. Enjoy practicing contrarian leadership!
Wolf J. Rinke, PhD, RDN


As a result of studying and applying the concepts presented in this CPE program you will be better able to:

  • Transform knowledge into new habit patterns.
  • Use humor to build stronger cultures, unleash more creativity, and even negotiate better deals.
  • Use language that will motivate.
  • Recognize how to best internalize newly learned concepts.
  • Recognize that just about any leadership model will work if you stick with it.
  • Apply a variety of specific practices that will enable you to improve performance.
  • Implement strategies to ensure that front-line service providers respond effectively to customers’ needs.
  • Master strategies that will enable you to be respected by your team members.
  • Differentiate between management and leadership.
  • Assess how well you practice contrarian leadership.
  • Develop a positive explanatory style.
  • Enhance your ability to assess negative situations more effectively.
  • Help employees change their explanatory style.
  • Motivate yourself and your team members more effectively.
  • Identify the optimum number of layers of management.
  • Apply specific strategies to become an effective coach.
  • Reduce conflict.
  • Master specific steps to increase employee motivation.
  • Differentiate among specific leadership styles and apply the one that will enable you to build a positive organizational culture.
  • Implement strategies to promote life-long learning.
  • Apply laws that will enable you to influence and persuade others.
  • Master a four-step process to arrive at ethical decisions.
  • Apply specific steps that will increase your probability of success in any new job.
  • Recognize how to sustain energy during any change initiative.
  • Implement reward and recognition strategies that will achieve improved performance and job satisfaction.
  • Implement specific strategies that will treat all team members as if they are volunteers.
  • Recognize the key elements of an organizational philosophy.
  • Implement specific steps that will enable you to create and disseminate an empowering organizational philosophy.
  • Focus team members’ energy through the use of a Humongous Overarching Goal (HOG).
  • Implement specific steps that will make a HOG come alive.
  • Master specific steps that will increase the level of trust in your organization.
  • Practice KID (Kick in Desire) instead of KITA (Kick in the A..) to increase performance.
  • Recognize why “oiling the squeaky wheel” will decrease performance and motivation.
  • Apply various leadership strategies that will enable you to become an effective leader.
  • Implement powerful strategies to achieve peak performance.
  • Discover the power of pushing decisions down to the lowest possible level.
  • Implement highly effective quality service strategies that will exceed customers’ expectations.
  • Recognize the “cost” of delivering poor customer service.
  • Discover specific ways to improve profitability without downsizing.
  • Apply strategies that will obviate the need for downsizing.
  • Master ways to avoid the need for future downsizing initiatives.
  • Apply strategies to manage stress and improve the quality of your life.
  • Apply specific steps to make the most of every 24 hours.
  • Discover how to get more done in less time.
  • Avoid behaving like a “victim.”
  • Apply strategies to improve communication accuracy.


Chapter 1: Knowledge is Not Power
Smart Steps
Chapter 2: Management and Leadership Theories Do Not Work
Smart Steps
Chapter 3: Be Selfish
Know Thyself
Take Ownership
Motivate Thyself
Empathize with Others
Develop Charisma
Be Honest
Kill Your Ego
Smart Steps
Chapter 4: Don’t Manage People
The Cost of Leadership Misalignment
Smart Steps
Chapter 5: Don’t Be Proud
Smart Steps
Chapter 6: Don’t Be Tough
The Law of Liking
The Law of Reciprocity
The Law of Commitment
The Law of Expertise
The Law of Scarcity
Smart Steps
Chapter 7: Don’t Play to Win 
Five Habits of Unsuccessful Leaders
Smart Steps
Chapter 8: Don’t Prove Yourself
Steps to Success in a New Leadership Position
Smart Steps
Chapter 9: Practice KID not KITA
KITA Par Excellence
Smart Steps
Chapter 10: Don’t Have People Work for You
How I Saw the Light
How to Treat Employees Like Volunteers
Smart Steps
Chapter 11: Don’t Focus on the Bottom Line
Mission Statements Do Not Work
How to Make Your Philosophy Work for You
Smart Steps
Chapter 12: Don’t have Goals and Objectives
How to Make Your HOG come alive
The Phillips Story
Smart Steps
Chapter 13: Trust All People All of the Time
The corporate leadership team merry-go-round
Six Steps to Build Trust in Your Organization
Smart Steps
Chapter 14: Don’t Oil the Squeaky Wheel
Oiling the Squeaky Wheel in Action
Time for a Reality Check
Eleven Fail-Safe Strategies to Deal More Effectively with Squeaky Wheels
Smart Steps
Chapter 15: Don’t Worry About Pay
How to Achieve Peak Performance
Smart Steps
Chapter 16: Don’t Tell People What to Do
The Allenberry Story
Don’t Make Decisions
Lead Like A Coach, Not A Cop
How to Coach
Smart Steps
Chapter 17: Don’t Persuade
How to Communicate More Effectively
Smart Steps
Chapter 18: Don’t Satisfy Customers
Aquaguard Gets Customers to Say WOW!
How to Implement an Exceptional Service Strategy (EQS)
Smart Steps
Chapter 19: Don’t Downsize
Seven Ways to Improve Profitability without Downsizing
Five Ways to Downsize “Lite”
How to Lead During Highly Stressful Times
Four Ways to Avoid Future Cuts
Smart Steps
Chapter 20: Don’t Respond to the Urgent
How To Stretch Your Time Rubber Band
How to Get the Most Out of Every 24 Hours
Work from a To-Do List Every Day
Take Advantage of the Three-Minute Rule
Smart Steps
Chapter 21: Don’t be Committed
How to Balance Your Life and Conquer Stress
Keep Your Life in Balance - A Wake-Up Call           
Take Action
Smart Steps
Leadership Roadmap
For Your Continuing Learning
Self-Assessment Questions
Answer Key
Explanations for the Answers
About the Author
About the Editor


Wolf J. Rinke, PhD, RDN is the president and founder of Wolf Rinke Associates, Inc., a company that has provided high-quality CPE programs to nutrition and dietetics practitioners since 1990.
Dr. Rinke earned a BS at Drexel University, an MS at Iowa State University, a PhD in Continuing and Vocational Education (Adult Ed) at the University of Wisconsin, and interned at Walter Reed Army Medical Center. He completed a test item writer workshop sponsored by the Commission on Dietetic Registration (CDR).
Dr. Rinke is a past Adjunct Associate Professor, Graduate School of Management & Technology at the University of Maryland, and a former Adjunct Faculty Member of the School of Continuing Studies at The Johns Hopkins University.
He has served as past president of the District of Columbia (DC) Dietetic Association and has been honored by the Academy of Nutrition and Dietetics with the Award for Excellence in the Practice of Management, the Outstanding Dietitian of the Year Award, and the Outstanding Service Award, in addition to delivering the Lenna Frances Cooper Lecture.
Dr. Rinke has served in numerous leadership roles at the Academy of Nutrition and Dietetics: Chair of the Scholarship Committee for Dietitians in Business and Communications; Chair of the Communication Committee, Honors Committee, and Licensure Panel and Ethical Practices Task Force for the Commission on Dietetic Registration; Chair of the Area Coordinating Committee and Chair for the Code of Ethics; Member of the Resource for Education Programs Committee; Member of the House of Delegates; and Member of the Board of Directors.
Dr. Rinke is the author of more than 500 articles, numerous CPE self-study programs, and several popular books including Make It a Winning Life: Success Strategies for Life, Love and Business; Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations; and Don’t Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.
His popular CPE programs available at www.easyCPEcredits.com include:

  • Beat the Blues: How to Manage Stress and Balance Your Life
  • Win-Win Negotiation: Fail-Safe Strategies to Help You Get More of What You Want
  • Time Management: How to Stretch the Time Rubber Band
  • Knock ‘em Alive Presentation Skills: How to Make an Effective Presentation for 1 to 1,000
  • The Power of Communication: How to Increase Your Personal and Professional Effectiveness
  • Manage Electronic and Traditional Meetings and Correspondence More Effectively
  • Delegation and Coaching: High Impact Strategies for Doing More with Less
  • High Impact Strategies for Achieving Peak Team Performance
  • Develop a Positive Attitude: Live a Healthier and More Productive Life
  • Goals—Your Road Map to Success
  • Manage Your Energy: Get More Done and Have More Fun


Mary Ann Cockram, MS, RD is retired from Abbott Nutrition where she was a Research Scientist in the Scientific and Medical Affairs group. In this role, she provided clinical nutrition education and brand support internally to Sales and Marketing and externally to clinicians and consumers for Abbott’s critical care and surgical enteral nutrition products. Her area of interest is enteral feeding.
Mary Ann received a Bachelor of Science in Home Economics from Valparaiso University in Valparaiso, IN, and a Master of Science in Clinical Nutrition from Rush University in Chicago.
Mary Ann served as chair of the Medical Nutrition Practice Group, and as the assistant editor and editor of Medical Nutrition Matters, the newsletter of this practice group. Mary Ann participated as an evidence analyst on the Evidence Analysis Team for Adult Weight Management for the Academy of Nutrition and Dietetics, and she attended the test item writer workshop sponsored by the Commission on Dietetic Registration.


Special thanks to the following individuals for their careful review.

Regan Kiembock, MS, RD, SNS
Child Nutrition Director, Southampton Public Schools
Southampton, NY

Christine M. Palumbo, MBA, RDN, FAND
Nutrition Communications Consultant
Naperville, IL

Laura J. Ritter, MS, RDN, CDE
Senior Diabetes Clinical Manager
Medtronic Diabetes
Ann Arbor-Lansing, MI

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