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Making Nutrition Your Business: Building A Successful Private Practice, Second Edition
Book by Ann Silver, MS, RDN, CDE, CDN and Lisa Stollman, MA, RDN, CDE, CDN
Study Guide by Wolf J. Rinke, PhD, RDN, CSP

18 CPEUs

Book, 267 pgs and Study Guide with 1 Reporting Form, 22 pgs.
A complete roadmap to starting and maintaining a profitable nutrition-based business, with detailed advice on:

  • Structuring, marketing and growing your business
  • Money management and using technology to your advantage
  • Billing, third-party reimbursement and becoming an insurance provider
  • Getting clients to return, and much more.

For more information and customer comments, click here.

Approved/Accepted by CDR

For RDs/RDNs & DTRs/NDTRs for the Professional Development Portfolio

SUGGESTED Performance Indicators (PIs):
1.1.3, 1.1.8, 1.2.1, 1.2.2, 1.2.3, 1.3.2, 1.3.5, 1.3.8, 1.4.2, 1.4.3, 1.5.1, 1.5.4, 1.6.1, 1.6.3, 1.6.4, 2.1.10, 2.2.3, 2.2.4, 3.1.1, 3.1.3, 3.1.7, 3.2.3, 4.1.3, 4.1.4, 4.1.5, 5.1.1, 5.1.2, 5.1.3, 5.2.3, 5.2.6, 5.3.1, 5.3.4, 6.1.3, 6.1.8, 8.2.3, 8.2.5, 8.3.2, 8.3.4, 8.3.5, 8.3.7, 9.4.7, 9.6.5, 10.3.2, 10.5.1, 10.5.2, 10.5.3, 10.5.4, 12.3.8, 11.1.5, 11.2.6, 11.3.2, 11.3.4, 11.3.5, 11.3.7, 11.3.8, 11.3.9, 11.4.1, 11.4.3, 11.4.5, 12.2.4, 12.3.5, 13.1.4, , 13.3.2, 13.3.3, 13.3.4, 13.3.5, 13.3.6, 13.3.1, 13.3.7, 14.1.6, 14.2.1, 14.2.2, 14.2.3, 14.2.4, 14.2.5, 14.2.7, 14.2.1, 14.2.5, 14.2.6, 14.2.7, 14.3. 13.3.14, 14.3.5

DON'T SEE your Performance Indicators Listed here?
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Per CDR you may use ANY PI as long as it relates to your Learning Plan.
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To order an ADDITIONAL Reporting Form click below:

18 CPEUs

Making Nutrition Your Business: Building A Successful Private Practice, Second Edition
Book by Ann Silver, MS, RDN, CDE, CDN and Lisa Stollman, MA, RDN, CDE, CDN
Study Guide by Wolf J. Rinke, PhD, RDN, CSP

Copyright 2019 Wolf Rinke Associates, Inc. All rights reserved for this self-directed, accredited learning program. Reproduction in whole or part without written permission from the publisher is prohibited.


Ellen Reiss-Goldfarb - "I enjoy your programs. They are helpful."

Leticia C. Cabrera - "A really good read for somebody who wants to start their own business. Also, Wolf Rinke staff provides excellent business. Thank You!"


Welcome to the pre-approved, accredited CPE program for Making Nutrition Your Business, 2nd Edition. The program consists of a book of the same title by Ann Silver, MS, RDN, CDE, CDN and Lisa Stollman, MA, RDN, CDE, CDN, and this study guide.
This CPE program is designed to help you gain the knowledge and skills that will enable you to build a successful private practice. It is also designed to help you earn 18 Level 2, Continuing Professional Education Units (CPEUs).
To get the most out of this CPE program, it is suggested that you adhere to the following four steps:

  • Review the objectives in this study guide.
  • Read and study the book.
  • Assess what you have learned by answering the self-assessment questions in this study guide.
  • Compare your answers to the answer key, which you will find at the end of the study guide. If you scored at least 80% (40 questions) correct, you have completed the program and are ready to transfer your answers to the CONTINUING PROFESSIONAL EDUCATION REPORTING FORM in front of this study guide. If you scored less than 40% correct, re-read the appropriate sections of the book and re-test yourself until you score at least 80% (40 questions) correct.

After you have successfully completed the program, complete the CPE REPORTING FORM and:
Submit online at www.easyCPEcredits.com,
Or fax to (410) 531-9282,
Or mail to Wolf Rinke Associates, 3801 Schuylkill Road, Spring City, PA 19475.

Upon receipt of your CPE Reporting Form, we will email you a Certificate of Completion within 3-5 business days.

When you submit your CPE Reporting Form to us via www.easyCPEcredits.com, fax, or mail be sure to write your correct email address in the space provided on the CPE Reporting Form. If writing by hand, be sure to print your email address clearly.

To ensure that our e-mails are delivered to your inbox (instead of your junk/spam folders), please add cpesupport@wolfrinke.com to your Address Book or Safe List of allowed email senders. Also, be sure to allow attachments from this email address.


Upon completion of this accredited, self-directed learning program you will be able to:

  • Identify steps necessary to begin, develop and grow a private clinical practice,
  • Recognize personality traits associated with being able to become a successful entrepreneur,
  • Distinguish between the advantages and disadvantages of becoming your own boss,
  • Identify attributes you have to meet for the IRS to consider you an independent contractor,
  • Compare the advantages and disadvantages of various business structures for private practitioners,
  • Write an effective business plan,
  • Establish a fee structure that will meet your goals and objectives,
  • Utilize various accounting practices and IRS requirements necessary to run your own business,
  • Distinguish the pros and cons of being a general or specialized nutrition practitioner,
  • Select a business name and your target audience,
  • Choose a location for your clinical practice,
  • Compare the advantages and disadvantages associated with various office options,
  • Recall various office essentials, such as tools, forms, and equipment necessary to run an office,
  • Utilize various tools of the nutrition trade,
  • Select billing options that will ensure that you get paid,
  • Apply the correct codes that are required for claims processing,
  • File for reimbursement from private insurance plans, Medicare, Medicaid, and CHIP,
  • Use various CPT codes necessary for billing MNT,
  • Recognize how insurance reimbursement is changing,
  • Implement marketing strategies to attract and keep customers,
  • Distinguish the pros and cons of various marketing strategies,
  • Recognize the difference between marketing and publicity,
  • Compare the pros and cons of various publicity strategies,
  • Implement strategies to take your business to the next level,
  • Recognize which customers are ready and willing to return for follow-ups,
  • Implement practices that will enable you to transition from educator to counselor


CHAPTER 1: Private Practice: Is It Right for You?
CHAPTER 2: First Steps: Business Essentials
CHAPTER 3: Show Me the Money: Setting Up Your Business
CHAPTER 4: What's Your Business Name and Who's Your Target?
CHAPTER 5: Where to Set Up Shop
CHAPTER 6: Tools of the Nutrition Trade
CHAPTER 7: Billing Options: Ways to Get Paid
CHAPTER 8: Marketing: Getting the Word Out
CHAPTER 9: From Scheduling Your First Patient to Running a Successful Practice
CHAPTER 10: RDNs Pay It Forward: Profiles of Successful Private Practitioners
CHAPTER 11: Resources for Starting and Staying in Business


Ann Silver, MS, RDN, CDE, CDN is in private practice and has been accepting third-party reimbursement for more than 20 years, specializing in diabetes, eating disorders and weight management. She mentors colleagues and lectures on starting a private practice and being successful in obtaining insurance reimbursement for medical nutrition therapy.

Lisa Stollman, MA, RDN, CDE, CDN was one of the first dietitians to open a private practice in New York City in the early 1980s and has helped many dietitians start and succeed in their own businesses. Her specialties include diabetes, weight management, and travel nutrition. She is a past chair of the Nutrition Entrepreneurs DPG.


Wolf J. Rinke, PhD, RDN, CSP is the president and founder of Wolf Rinke Associates, Inc., a company that has provided high-quality CPE programs to nutrition professionals since 1990.
He earned a BS at Drexel University, an MS at Iowa State University, a PhD in Continuing and Vocational Education (Adult Ed) at the University of Wisconsin, and interned at Walter Reed Army Medical Center. He participated in a test item writer workshop sponsored by the Commission on Dietetic Registration (CDR).
Wolf is a past Adjunct Associate Professor, Graduate School of Management & Technology, University of Maryland, and a former Adjunct Faculty Member, School of Continuing Studies, The Johns Hopkins University.
He is the past president of the DC Dietetic Association and has been honored by the Academy with the Award for Excellence in the practice of Management; the Outstanding Dietitian of the Year Award; the Outstanding Service Award; and has delivered the Lenna Frances Cooper Lecture.
At the Academy he has served in numerous leadership roles including Chair, Scholarship Committee, DBC; Chair, Communication Committee, CDR; Chair, Area Coordinating Committee, COE; Chair, COE, and member of the Resource for Education Programs Committee; Honors Committee; CDR, Licensure Panel and Ethical Practices Task Force; CDR; House of Delegates and Board of Directors.
He is the author of more than 500 articles, numerous CPE self-study programs, and several popular books including Make It a Winning Life: Success Strategies for Life, Love and Business; Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations; and Don’t Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.


Special thanks to the following individuals for their careful review of this CPE program.

Alison Barkman, MS, RDN, CDN
Nutrition Speaker and Writer
Garden City, NY

Rebecca Bitzer, MS, RDN, LD, CEDRD
President, Rebecca Bitzer & Associates, Inc.
Annapolis, MD

Sheila M. Campbell, PhD, RDN
A La Carte Food Tours
Worthington, OH

Jodie L. Myers, RDN, CD
Monroe, WA

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