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Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 or 1,000, 2nd Edition

W. J. Rinke, PhD, RD

C208
20 CPEUs
HARD COPY
$149.95
C208E
20 CPEUs
ELECTRONIC
$134.95

Manual with 1 reporting form, 238 pgs.
Do you suffer from stage fright?
Would you like to speak more effectively?
Would you like to be able to influence and persuade people to take action?
Do you ever have to get up in front of people to instruct, persuade or inform?
If you said, YES to any of these, this learning program is for YOU.

You will discover powerful techniques Dr. Rinke has developed during more than 23 years of professional speaking, addressing over 1,000 audiences in about a dozen countries. What you will learn will make you comfortable in front of any audience, help you get rid of stage fright and enable you become a more effective presenter.

Why not learn from a Pro, from someone who does this for a living? Dr. Rinke started his speaking career in 1980 and earned the coveted Certified Speaking Professional (CSP) credential in 1995. Conferred by the National Speakers Association (NSA), it is according to NSA "the speaking industry's international measure of professional platform skill [and] is conferred only on those accomplished speakers who have earned it by meeting strict criteria." Fewer than 8 percent of professional speakers worldwide and only one other RD have earned it.

This practical program will enable you to present and communicate more effectively with individuals and groups. Learn from a top-earning Certified Speaking Professional (CSP) how to:

  • Master the top ten habits of highly effective presenters
  • Communicate like a PRO
  • Persuade and influence people
  • Organize a powerful presentation on short notice
  • Manage the presentation environment
  • Harness your "butterflies" and get them to fly in formation
  • Take advantage of the first five minutes of any presentation
  • Keep your audience tuned in
  • Use your body and voice to your advantage
  • Handle questions more effectively
  • Answer negative or cynical questions positively
  • Improve your ability to "think on your feet"
  • Achieve win-win outcomes more often
  • Address hostile questions more effectively
  • Master the use of blockbuster questions to improve communication and coperation
  • Make others glad that they communicated with you
  • Discover what it takes to become a professional speaker
  • Dramatically improve your ability to present and communicate with individuals and groups.

For more information and customer comments click here

Approved by CDR, CBDM

For RDs/RDNs & DTRs/NDTRs for the Professional Development Portfolio

SUGGESTED Learning Need Codes:
1000, 1020, 1070, 1090, 1100, 1130, 6000, 6020, 6030, 6050, 6060, 6070, 6080, 7000, 7020, 7040, 7050, 7070

SUGGESTED Performance Indicators (PIs):
2.1.1, 2.1.2, 2.1.3, 2.1.4, 2.1.5, 2.1.6, 2.1.7, 2.1.8, 2.2.2, 2.3.3, 9.1.1, 9.1.2, 9.1.3, 91.4., 9.1.5, 9.2.2, 9.2.3, 9.2.4, 9.3.2, 9.3.3, 9.3.4, 9.4.1, 9.4.2, 9.4.3, 9.4.4, 9.4.7, 9.4.8, 9.5.1, 9.5.4, 9.5.5

DON'T SEE your Performance Indicators or Code Listed here?
There are many Performance Indicators (PIs) that are applicable we can't list them all &
Per CDR you may use ANY PI or CODE as long as it relates to your Learning Plan.
For details
click here.

Share with a friend and Save! Click here for important information about sharing.
To order an ADDITIONAL Reporting Form click below:

C208F
20 CPEUs
REPORTING FORM
$50.00

Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 or 1,000, 2nd Edition
Wolf J. Rinke, PhD, RD, CSP

© 2010 Wolf Rinke Associates, Inc. All rights reserved for all portions of this program. Reproduction in whole or part without written permission, except for brief excerpts, is prohibited.

Customer Comments

Peggy Presnell: "I set a goal to read for 1 hour, an hour and a half later I was still reading!"

Sharon Glennon: "It was very fast reading, very interesting!"

Sue MacInnes: "I love the stories and the practical application."

Della Myers: "Easy reading, easy to pick-up where leftoff when interupted, realistic."

Cindi Creighton-Reis: "Very interesting & well written. Also love that it can serve as a reference."

Suzanne Correnti: "Material was good for my profession-as a registered dietitian, need to be confident in discussing nutrition concerns."

Leesa Boon: "The humor mixed in with the valuable information. I will use what I learned, and will remember how much fun I had learning it."

Cindi Creighton-Reis: "I really liked the enthusiasm, very interesting & well written. Also love that it can serve as a reference."

Suzanne Correnti:: "Material was good for my profession- as a registered dietitian I need to be confident in discussing nutrition concerns."

Leesa Boon: "I really liked the humor mixed in with the valuable information. I will use what I learned and I'll remember how much fun I had learning it."

Janette Gaumer: "It was very well written, easy to understand, easy to read, and will be a great reference to review again and again!"

Judith A de la Garza: "Very practical information. Plan to have my college-aged daughter read it this summer."

Donna Clearman: "You have great ideas, organized well for easy use. I know from experience that your suggestions work. Well done!"

Anna Nelson: "Very upbeat course; just reading the material can make me feel better. It is very well written and organized. I know that having taken this course will certainly help me in my next presentation! The book is an excellent reference."

Karen Knechtl: "It was practical for anyone, for the professional who is called on to speak only occasionally or for the very frequent presenter."

Alice Bennett: "I liked the ease of ordering, the speed of delivery and the pertinent, concise iformation make this a great place to get quality CEUs."

Michelle Champigny: "I was able to use the program immediately at a presentation and the suggestions really worked!"

Christina McCormack: "It was the best self-study I have ever done. I had a presentation on Wednesday and I used all of your tools and I wasn't nervous once I got there. Thanks for such a great program. I'll keep referring to it for every presentation."

Theresa Hennig: "Hands on approach, easy to read"

Craig Hunt: "Positive attitude approach"

Erika J. Ringwald: "This was so easy to read. Very entertaining, actually."

Lova Bea Harris: "You make it fun to learn something new."

Susan Scott: "Great suggestions I can use immediately."

Holly Buckland: "I really like the fact that you make it 'real;' you make fun of yourself, you find humor in every situation and you make every topic interesting. It was a pleasure to read this book."

Shannon Tolbert: "How to keep your audience tuned in was really helpful."

Karen Johnson: "The course was interesting reading, viable information. Interspersed with humor."

Courtney Goff: "It was a great course for me to apply to both my professional & personal life. The content was presented in such an inspirational & organized manner. Great reference to use in so many ways!"

Introduction and Overview

Time to make that important presentation, the one that may determine the future of your career. Time to panic, right? Wrong! In this self-directed learning program you will discover the strategies I've developed during more than 30 years of professional speaking, addressing over 1,000 audiences in about a dozen countries. What you are about to learn will make you comfortable in front of any audience and will help you become a more effective presenter.

This learning program is a Level 2 Continuing Professional Education (CPE) program approved for 20 CPE units (CPEUs). Level 2 means that you have general knowledge of the literature and professional practice in the areas covered. The focus of the program is to enhance knowledge and application.

To get the most out of this Knock'em Alive Presentation Skills learning program it is suggested that you follow these four steps:

Step 1: Review the objectives.

Step 2: Read the information in this self-directed learning program.

Step 3: Assess what you have learned by completing the self-assessment questions.

Step 4: Compare your answers to the answer key. If you scored at least 80 percent correct, you have passed this program and are ready to transfer your answers to the CONTINUING PROFESSIONAL EDUCATION UNITS (CPEU) REPORTING FORM. If you scored less than 80 percent correct, watch/listen and read again until you score at least 80 percent correct.

Complete the following optional steps to achieve real improvements in your presentation skills:

Step 5: Apply what you have learned by volunteering to present at every possible opportunity.

Step 6: Audio and/or videotape as many of your presentations as possible.

Step 7: Engage a coach or mentor to critique your presentations.

After you have successfully completed this program complete the CPEU REPORTING FORM and
Mail to: Wolf Rinke Associates, Inc., 13621 Gilbride Lane, Clarksville, MD 21029,
Or fax to: (410) 531-9282,
Or submit on-line at www.easyCPEcredits.com.

Goal and Objectives

Goal

This empowering learning program will provide you with specific fail-safe action strategies that will enable you to present and communicate more effectively with individuals and groups.

Objectives

As a result of applying the concepts from this self-directed learning program, you will be better able to:

  • Master the top 10 habits of highly effective presenters
  • Communicate like a PRO
  • Persuade and influence people
  • Organize a powerful presentation on short notice
  • Manage the presentation environment
  • Harness your "butterflies" and get them to fly in formation
  • Take advantage of the first five minutes of any presentation
  • Keep your audience tuned in
  • Use your body and voice to your advantage
  • Handle questions more effectively
  • Answer negative or cynical questions positively
  • Improve your ability to "think on your feet"
  • Achieve win-win outcomes more often
  • Address hostile questions more effectively
  • Master the use of blockbuster questions to improve communication and cooperation
  • Make others glad that they communicated with you
  • Deliver high-impact virtual presentations
  • Discover what it takes to become a professional speaker
  • Dramatically improve your ability to present to any audience regardless of size.

Table of Contents and page number

Chapter 1: The Top 11 Habits of Highly Effective Presenters 1
1. Know Thyself 1
2. Manage Thyself 2
3. Express Yourself in Global, Internal and Stable Terms 3
4. Motivate Thyself 5
5. Empathize with Others 6
6. Develop Charisma 7
7. Treat Your "Bodymind" Like a Temple 8
8. Have Fun 9
9. Be Honest 9
10 Let Go of the Past 10
11. Kill Your Ego 11
Summary 12
Notes 13

Chapter 2: Communicate Like a PRO 17
Communication-Why Do We Have Such a Tough Time with It? 18
10 Strategies to Help You Communicate Like a PRO 21
1. Utilize Adult Language 21
2. Accept 111 Percent Responsibility for the Communication Process 23
3. Listen Actively 24
4. Reality Test 25
5. Express Yourself in Positive Terms 26
6. Master the PIN Technique 27
7. Strive for Win-Win Outcomes 28
8. Convey Integrity at All Times 28
9. Get to the Point 29
10 Make Them Glad They Listened to You 30
Summary 30
Notes 32

Chapter 3: How to Persuade and Influence Your Audience 35
The Law of Liking-People like people who like them 35
Strategy #1: Become an Active Listener and Observer 36
Strategy #2: Look for Commonalities 37
The Law of Reciprocity-Whatever you give is what you're going to get 37
The Law of Commitment-People are more likely to do what they commit to 38
The Law of Expertise-People are more likely to heed the advice of experts 40
The Law of Scarcity-People want more of what they can't have 41
How to Take It to the Next Level 43
Summary 43
Notes 44

Chapter 4: Initial Preparation 45
Who Will Be There? 45
What Does the Audience Need to Learn from You? 46
When Will You Be Speaking? 46
Where Will You Be Speaking? 47
Why Are You Speaking? 48
How Will You Make Your Presentation? 48
Summary 49
Notes 51

Chapter 5: Organize Your Presentation 53
Introduction- Tell 'em What You're Going to Tell 'em 53
1. Gain the Audience's Attention or Interest 53
2. Build Rapport 55
3. Identify the WIIFM 55
4. Provide an Overview 56
The Body of the Presentation-Tell'em 56
Conclusion-Tell'em What You Told'em 59
Summary 59
Notes 61

Chapter 6: Manage the Environment 63
Pay Attention to Logistics in Advance 63
Arrive at Least One Hour in Advance of the Presentation 64
Anticipate Murphy 65
Managing the Environment-What Not to Do 66
Summary 67

Chapter 7: Harness the Butterflies 69
Feel Really Great About Yourself and What You Are About to Present 70
Expect to Have Fun 70
Know Five Times As Much As You Plan to Present 70
Over-Prepare 71
Practice, Practice, Practice 72
Visualize a Great Presentation in Advance 73
Use Your Nervous Energy to Your Advantage 74
Don't Apologize for Being Nervous 74
Talk to One Friendly and Encouraging Face at a Time 75
Know What Your Audience Needs in Advance 75
Tell a Story or Better Yet Your Story 75
Teach Yourself to Relax 76
Step #1: Change Your Perception of the Audience 77
Step #2: Take Intermittent Deep Breaths Prior to and During Your Presentation 77
Step #3: Meditate 77
Get Adequate Rest 78
Maintain a Regular Sleep Schedule 78
Wind Down 78
Get Out the "Blankie" 79
Create a "Quiet" Zone 79
Eat as Early As Possible 79
Don't Fight It 79
Wear the Best Wardrobe You Can Afford 79
Socialize and Mingle with Your Audience in Advance 80
Identify Your Fears and Confront Them 81
One More Time, Recognize That Nervous Energy Is Your Friend Not Your Foe 82
Summary 82
Notes 83

Chapter 8: Take Advantage of the First Five Minutes 85
Start on a Positive Note with a High-Impact Introduction 85
Project Confidence 88
Demonstrate Humility 88
Focus on Participants, Not on You or Your Talk 89
Break the Participants' Preoccupation 89
Pay Tribute or Better Yet Make Love to Your Audience 91
Make the Participants Feel Great About Themselves 91
Use Humor If You Know How, Otherwise Make Fun of Yourself, or Tell a Brief Story 92
Tell the Audience What They Will Get-WIIFM 93
Provide an Overview-A Road Map 93
Tell Them How You Want to Handle Questions 93
Always Over-Prepare the First Five Minutes 93
Don't Apologize for Anything 94
Don't Use Ethnic, Sexist, Gross, Obscene, Offensive Humor, Comments or Remarks 94
Don't Be Aloof or Self-Centered 95
A Case in Point: How Not to Take Advantage of the First Five Minutes and Screw Up a Presentation 96
Summary 98
Notes 99

Chapter 9: Keep Your Audience Tuned-in 101
Have a Compelling Message 101
Be Authentically Enthusiastic, Excited and Passionate 102
Keep the Audience Involved 102
Start Getting them Involved Early 103
Use Audio-Visuals in Support of Your Presentation 104
Ask Lots of Questions 105
Ask for a Show of Hands 106
Get Them to Talk to Each Other 106
Have Them Apply What They Have Learned 106
Get Physical 106
Come On Down 107
Play-It Again, Sam 107
Catch Your Audience Doing Something Right 107
Ask for a Volunteer 107
Give Away Prizes 107
Tell Personal or Humorous Stories 108
Make the Story Relevant to the Subject, the Audience and the Situation 108
Personalize Your Stories 108
Talk About What the Audience Knows or Has Recently Experienced 109
Be Specific 109
Get them Hooked 109
Chop It Up 109
Embellish 109
Act It Out 109
Keep It as Short as Possible 108
Let it Sink in 110
Don't Tell Stories Just to Tell Them 110
Don't Practice Hero Worship 111
Don't Pretend to Be Something You Are Not 111
Engage the Right Side 111
Deliver Education and Entertainment 113
Use Your Own Style 114
Use Your Own Words or Acknowledge Your Sources 115
Use the Participants' Names 116
Keep Addressing the WIIFM 116
Provide the Participants with Take-Away Materials 117
Tell People How They Can Reach You After the Presentation 117
Don't Practice "Death by PowerPoint" 118
Don't Read Your Script 118
Don't Get Your Ego in the Way 119
Don't Run Overtime 120
Answers to Mental Stretch Exercise 121
Summary 122
Notes 123

Chapter 10: Use Your Body and Voice to Your Advantage 125
Start with a Pause 126
Make Eye Contact 127
Use Your Body So That It Is Comfortable for You 127
Vary Your Body Movement 128
Adjust and Vary Your Energy Level 129
Breathe Diaphragmatically 127
Vary the Rhythm, Volume, Tone, Speed, Pace and Pitch of Your Voice 130
Take Advantage of Pregnant Pauses 131
Use a Microphone 132
Protect Your Voice 134
Get Excited and Passionate 135
Summary 136
Notes 136

Chapter 11: Handle Questions Effectively 139
Tell People How You Want to Handle Questions in Advance 139
Encourage Questions 140
Point with an Open Hand or Your Thumb 141
Listen to the Question with Your Whole Body 141
Thank or Compliment Participants Who Ask Questions 142
Repeat the Question 142
Answer Specifically and Concisely 143
Admit When You Don't Know the Answer 143
Ask the Audience for Help 143
Provide an Answer to the Entire Audience 143
Answer Negative or Cynical Questions Positively 144
Practice Responses to Tough Questions in Advance 144
Remember the Audience Wants You to Succeed 144
Don't Make Up Answers 145
Don't Be Evasive 145
Don't Lose Your Composure 145
A Better Way to Do Q&A 146
How to Deal with Hostile Questions 147
Always End Every Presentation on a High Note 150
Summary 151
Notes 152

Chapter 12: How to Deliver High Impact Virtual Presentations 155
What are Virtual Presentations 156
Teleseminars 156
Webinars 157
Preparing for Your Virtual Presentation 158
Attend Several Virtual Presentations 158
Consult With Experts 159
Become Familiar With the Technology 159
Shorten Your Presentation and Other Time Considerations 159
Most Important: Conduct a "Dry Run" 160
What to Do Before Your Session 160
Get To Know Your Audience 160
Look Your Electronic Best 161
Get Ready In Advance of Your Presentation 161
What to Do Just Before Getting Started 161
During Your Session 162
Use Quality Equipment 162
Connect With the Audience 162
Use Your Voice to Your Advantage 163
"Steer" Your Audience Through the Presentation 164
Use Lots of Visuals 165
Involve the Audience More Than You Think Is Wise 165
Captivate Your Audience 166
A Look Back to the Future 166
Summary 167
Notes 169

Chapter 13: How to Become a Professional Speaker 173
You've Got to Be Really Good 174
You've Got to Get Intensive Feedback 175
You've Got to Master the Business of Speaking 175
How Much Should I Charge? 177
Time to Wrap Up-Or Is It "Shut Up?" 179
Summary 182
Notes 182

Appendices 185
Appendix A-Sample Presentation Needs Assessments 187
In-depth version 188
Abbreviated version 189
Appendix B-Sample Room Layout 193
Appendix C-Sample Speaking Agreement 195
Appendix D-Sample PR Information 197
Appendix E-Sample Goal and Objectives 199

For Your Continuing Learning 201
Self-Assessment Questions 205
Answer Key 219
Explanations to Self-Assessment Questions 221
About the Author 229
About Wolf Rinke Associates, Inc. 230

ABOUT THE AUTHOR

Wolf J. Rinke, PhD, RD, CSP, is the president and founder of Wolf Rinke Associates, Inc., an accredited provider of quality pre-approved home-study CPE courses for nutrition professionals available at www.easyCPEcredits.com. Another division (www.WolfRinke.com) has been custom designing and delivering stimulating keynote presentations, interactive problem solving funshops and highly effective consulting, coaching and educational services since 1988. They specialize in building peak-performance teams and organizations, and providing one-on-one executive coaching that leads to dramatic improvements in performance and productivity.

Dr. Rinke is a. . .

  • Highly effective management consultant and executive coach with more than 30 years of hands-on management and leadership experience.
  • Certified Speaking Professional (CSP*) who is internationally known for his ability to energize, entertain and empower. (*CSP-a credential earned by fewer than 500 professional speakers worldwide.)
  • Widely published author of numerous CPE programs and best selling books such as MAKE It a Winning Life: Success Strategies for Life, Love, and Business, Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations and Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.
  • Noted management, leadership and personal development expert, ranked by Executive Excellence magazine among "the top 100 minds" in the field of personal and leadership development, along with Tom Peters, Oprah Winfrey, Stephen Covey and others.
  • Media personality who has been featured on CNN and more than 300 other TV and radio shows.
  • Highly decorated, retired lieutenant colonel of the US Army Medical Specialist Corps.
  • Former adjunct associate professor of management at Johns Hopkins and U. of Maryland.
  • Self-made millionaire who started to work full-time on a ship at age 14.
  • Some of the organizations that have benefited from Dr. Rinke's services include:

Am Red Cross o ARAMARK o Baxter o BCE Emergis (Canada) o Bristol-Myers Squibb o Brookings Institution o Centre for Leadership-Ontario (Canada) o Cigna o Continental/SiLite o Delta Air Lines o Dept of Health & Human Svcs o Dole o Dong Energy (Denmark) o Duke Power o Grocery Manufacturers of America o Hospital Purchasing & Materials Mgt Assn o Institute for Management Studies o Lykes Pasco o Manor Care o Marriott o Merck o Michelin o Motorola o NCR o NCI o Natl Dairy Council o Natl Health Corp o Natl Restaurant Assn o Ontario Hospital Assn (Canada) o Rockwool (Denmark) o SAP (Germany) o Sargento Foods o Saskatchewan Assn of Health Organizations (Canada) o Select Service Partner A/S (Denmark) o Seneca Foods o ServiceMaster o Sysco o Texas Instruments o UCB Pharma o US Foodservice o Veterans Admin o Warner Bros. o Wyeth-Ayerst Laboratories plus numerous other companies, organizations and associations throughout North America, Europe, and the Pacific Rim.

Several of his popular CPE programs available at www.easyCPEcredits.com include:

  • Beat the Blues: How to Manage Stress and Balance Your Life
  • Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations
  • Don't Oil the Squeaky Wheel: Contrarian Ways to Improve Your Leadership Effectiveness
  • How to Motivate Employees to Achieve Peak Performance
  • How to Maximize Professional Potential & Increase Your Earning Power in Nutrition and Dietetics
  • Positive Attitude: The Key to Peak Performance

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