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Vol. 5 No. 4, April 2013 Copyright 2013 by Wolf
J. Rinke
Feel free to forward this eNewsletter to other Nutrition Professionals.
To get your own FREE subscription click above.
HAPPY NATIONAL NUTRITION MONTH
IN THIS ISSUE
1. NEW CPE--HOT OFF THE PRESS
2. NUTRITION NEWS YOU CAN USE
3. HOW TO SAVE UP TO 16% ON CPEs PLUS GET A FREE ETHICS COURSE
4. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT--Part II
5. HEAR WOLF HOWL--I MEAN SPEAK
6. HUMOR BREAK
7. ABOUT THE EDITOR
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
INSIGHT BREAK
“Communication does not begin with being understood, but with understanding others.”
—W. Steven Brown
1. NEW CPE--HOT OFF THE PRESS
Why Calories Count: From Science to Politics, Book by Marion Nestle and Malden Nesheim, Study Guide by Peggy Jensen, RD, MBA, C239, 20 CPEUs, $149.95.
Sorts through misinformation put forth by food manufacturers and diet program promoters, elucidates the political stakes and shows how federal and corporate policies have come together to create an “eat more” environment. Will enable you to help clients interpret food labels, evaluate diet claims, and understand evidence as presented in the popular media. Upon completion of this CPE program (Book, 304 pgs. and Study Guide, 36 pgs.) you will be able to:
- Explain potential health effects from excessive fructose consumption;
- Assess toxic substances that build up from excessive alcohol intake;
- Categorize hormones into those that increase hunger and those that decrease hunger;
- Evaluate problems associated with the re-feeding process of under-nourished patients;
- Evaluate the potential detrimental effects of malnutrition in children;
- Plus much, much more.
For more information and customer comments, click here.
Approved/Accepted by CDR ,CBDM
For RDs & DTRs: Suggested Learning Need Codes for the Prof. Dev. Portfolio:
2000, 2020, 2070, 2110, 3000, 3005, 3020, 3030, 3040, 4000, 4030, 4040, 4070, 4130, 4140, 4150, 4180, 5000, 5125, 5260, 5280, 5370.
Reminder: Meet your 5 year ethics requirement with our FREE Ethics CPE program, C237E, 2 CPEUs. Developed in collaboration with CDR. Free with purchase of any CPE Program, available in electronic format only! For more information and customer comments, click here.
2. NUTRITION NEWS YOU CAN USE
Your Patients May be Addicted to Food
MRI scans show that the regions of the brain related to rewards lighten up more in obese girls who are anticipating a chocolate milkshake than when they are actually drinking it, compared to matched leaner subjects. Another study found that about 38% of obese participants and 14% of those who were overweight were addicted to food, compared to 10% of underweight and 6% of normal weight participants. According to Mark Gold, chairman of the psych department at the University of Florida, “…highly palatable foods can have druglike effects in the brain and can cause compulsive overuse and food addiction.”
ACTION STEP: Help your patients become more knowledgeable about the effects of eating foods with high levels of sugar, fat and salts, and the potential for food cravings, binge eating and weight gain. When you enter the keywords “weight gain” and “food addiction” in the search field at www.easyCPEcredits.com you will find ten different CPE programs, including “Why Calories Count.” (See the previous paragraph.) Many are available in an electronic format at http://www.wolfrinke.com/CEFILES/ecourses.htm
Source: Consumer Reports Insights, “For some, foods are addictive,” Washington Post, 1/22/13, p. E3.
3. HOW TO SAVE UP TO 16% ON CPEs
Click here to save up to 16% on all of our easy to use, high quality CPE products and use the coupon on the "home page."
Hurry-coupon expire 5/15/13.
Be sure to check the Bargain page for reduced courses.
Now you can save even more by ordering e-courses.
Meet your ethics requirement with our FREE Ethics eCourse, C237E, 2CPEUs, available in electronic/PDF format only!!! Developed in collaboration with CDR. Free with online purchase of any other CPE Course. Course must be added to shopping cart. Applies to new orders only. For more information and customer comments, click here.
BTW--you can search CPEs by learning codes at our website. Just go to www.easyCPEcredits.com, type in the learning code you are looking for and the search engine will list all the courses that apply. It's another way to make your life easier.
44. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT—Part II
By Wolf J. Rinke, PhD, RDN, CSP
In the last issue of this eNewsletter (MR Need citaiton here, but March has not been posted) you discovered five specific strategies that will help you communicate more effectively:
1. Reality Test
2. Get Really Good at Asking Questions
3. Avoid fundamental attribution errors
4. Utilize Adult Language
5. Accept 111 Percent Responsibility for the Entire Communication Process
Now let’s take a look at seven other strategies that will help you get more of what you want.
6. Listen Actively
Even though it’s been said by the prolific author “Anonymous,” “It is better to remain quiet and be thought a fool than to speak and remove all doubt,” most of us are very good at removing all doubt. One reason is that most of us are very good at “talking and telling,” instead of “listening and learning.” To become an active listener, remind yourself that there must be a reason that we were born with only one mouth and two ears.
The better you get at listening, the more you’ll find out what the other party really wants. Once you know that, you are communicating from a position of strength. Your husband says: “For our next vacation I want to go to Phoenix.” Unfortunately you are tired of Phoenix. Instead of telling him why Phoenix is a bad idea, ask questions to find out what he really wants. “Please tell me what you would like to do in Phoenix?” He might say: “I want to play golf where the air is warm and dry.” Now you can put your thinking caps on to identify lots of places that will meet both of your needs. Here are several related strategies:
- When someone asks a question, keep your mouth shut until the other person has finished speaking. Do that, even though you know the answer when the other person begins to speak. Remember, when the mouth is engaged the ears are out of gear.
- Show the person speaking that you are listening actively by totally focusing all of your mental energy on what the other person is saying, not only with her words but also her body. You can achieve that by making strong eye contact, leaning slightly forward, and using your body language to acknowledge the message and the messenger.
- Listen to the “music” as well as the words. In order to really understand what’s being communicated, it’s important that you hear more than the words, which you can achieve by tuning into the mood, atmosphere and emotional tone that put the words into context.
- Demonstrate empathy by getting inside the other person’s thoughts and feelings. This can be expressed by saying “I see,” “I follow you,” “I’m with you,” and so on.
- Take off your mask and be yourself. This engenders trust, and trust is essential to effective communication.
- Before ending your communication, summarize and reality test, as we have discussed in the previous eNewsletter, MR Need citaiton here, but March has not been posted.
7. Express Yourself in Positive Terms
We can say things negatively or positively. For example, you can say, “I don’t have an answer for that,” or “I can answer that the next time we get together.” Which do you think is easier to understand? Research has demonstrated that positively worded statements are one-third easier to comprehend than their negative counterparts. The reason is that human beings are unable to move away from the reverse of an idea. Instead, we move toward that which we visualize. Don’t believe it? Let me ask you not tothink of a green snake. What did you just think of? A green snake, right? You see, none of us can move away from the reverse of an idea. Take advantage of this phenomenon by expressing yourself in positive terms.
8. Master the PIN Technique
The PIN technique is a powerful way to reframe your perceptions and turn the negatives into positives. Here is how it works. When you are confronted with anyone or anything that would cause you to react negatively, PIN it. For example, your team member says, “Boss, you know how morale has gone down the tube? Let’s close the department and go on a cruise.”
Instead of NIPing that “weird” suggestion, focus your mental energy first on the:
P the Positive. Ask yourself what could be positive about your employee’s suggestion: “Well at least she seems interested in making things better.” Next evaluate the …
I the Interesting or Innovative. Ask yourself what could be interesting or innovative about your team member’s suggestion: “Maybe there is a need for more celebration around here?” After you’ve exhausted all the Ps and Is, ask yourself: “What is the downside, the …”
N the Negative. Because in communication, just like in life, nothing ever goes one way, there is yin and yang, health and sickness, life and death, high stock market and low stock market, and the list goes on. PINing it will enable you to evaluate both the upside and downside of every conversation.
9. Convey Integrity at All Times
People prefer to deal with communicators they can trust, rather than those they have to second-guess. The fact is that without trust, relationships die and your ability to communicate is severely compromised. So be sure to be congruent, which means that your body language, vocal patterns and pitch support what you’re saying. And the way to achieve that is to “tell it like it is,” even though it shows that you are not omnipotent. Also be aware of self-defeating phrases some people use habitually without being aware of their implications. For example, avoid saying, “Let me be absolutely honest with you.” If you say that to me, I’m thinking: “What are you normally?”
10. Strive For Win-Win
When you are communicating be on the lookout for things that will be beneficial to the other party. For example, if you are talking with a team member, instead of saying “You have to yada, yada, yada,” use: “How can I help you with . . .?” When you are talking to patients, instead of saying, “According to hospital policy you have to . . .,” use, “What options can we think of that will . . .”This attitude shows that you are interested in helping the other person get what he wants, which in turn will make him more receptive to helping you get what you want.
11. Always Strive to Make the Other Person Right—Never Wrong
Whatever you do, avoid arguing. People who argue will lose the “battle” because it causes the other person to become defensive. So what’s a better approach? Make the other person right. My Superwoman and I have taken this to another level. Anytime we find ourselves getting into conflict, one of us will raise his/her hand with all five fingers extended, which stands for: “You are right about that.” (One finger for each word.) So you don’t sound like a parakeet, use other phrases that make the other person right, such as: “That is a very interesting idea;” “I’ve never thought of it that way;” “This seems very important to you,” etc. So make it a habit to agree with people and you will find that you will get much better results with far less resistance. (For other powerful techniques read my Win-Win Negotiation CPE program, available at www.easyCPEcredits.com.)
12. Make Them Glad They Communicated with You
To turbo-charge your communication effectiveness, pretend that all people you communicate with have printed across their forehead a big bold sign that reads MAKE ME FEEL IMPORTANT! This phrase will remind you to always focus on their needs first, because once they get the feeling you want to help them, most people will do whatever they can to reciprocate, which in the long run will help you get more of what you want.
Source: Excerpted from The Power of Communication: How to Increase Your Personal and Professional Effectiveness, W. J. Rinke, PhD, RD, CSP, C197, 20 CPEUs,
http://www.wolfrinke.com/CEFILES/C197CPEcourse.htm.
5. HEAR WOLF HOWL--I MEAN SPEAK
Apr 2, 13 “Increasing Your Personal Effectiveness”, New York, NY. This full day seminar may be open to you if your company is a member of the Institute of Management Studies (IMS). Contact Mark Antonucci, newyork@ims-online.com for specifics.
May 16, 13 “Taking Team Performance to the Next Level,” Executive Leadership Development, Arch Insurance Group, Jersey City, NJ (in-house/closed session).
Aug 14, 13 “Winning Management: Building a Peak Performance Workplace”, Columbus, OH. This full day seminar may be open to you if your company is a member of the Institute of Management Studies (IMS). Contact Mary Held, cleveland@ims-online.com for specifics.
NOTE: I have other “in-house” presentations scheduled. Please let me know if you are interested to preview me or bring me into your organization at reduced expenses when I'm scheduled to be in your area.
Recommend me to the meeting planner of your upcoming state or local dietetic association and I will help make your next meeting a “howling success.” Plus I will make you into a hero. As a way of giving back, I speak to ADA groups at significantly reduced rates.
6. HUMOR BREAK
Janet was discussing various aspects of an insurance policy with her agent at the Insurance Agency.
During the discussion, she asked, "Suppose I take the life insurance for my husband today and tomorrow he dies? What will I get?"
The agent eyed her suspiciously and replied, "Probably 20 to life."
7. ABOUT THE EDITOR
Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an
accredited provider of easy to use CPE home study programs for nutrition
professionals since 1990 available at www.easyCPEcredits.com. He is
also a highly effective management consultant and executive coach who
specializes in building peak performance organizations, teams and individuals,
and an author of numerous CPE home study courses, audio/video programs
as well as several best selling management, leadership and self-development
books including Make it a Winning Life--Success Strategies for Life,
Love and Business. In addition he is an internationally recognized keynote
speaker and seminar leader who delivers customized presentations that
combine story telling, humor and motivation with specific "how
to" action strategies that participants can apply immediately to
improve their personal and professional lives. Preview a demo at www.WolfRinke.com
or call 800-828-9653. If you have questions, or would like him to address
a specific issue or topic please e-mail him at WolfRinke@aol.com.
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
We will not make your name or e-mail address available to anyone. Period!
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