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Vol. 5 No. 3, March 2013 Copyright 2013 by Wolf J. Rinke

Feel free to forward this eNewsletter to other Nutrition Professionals.
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HAPPY NATIONAL NUTRITION MONTH

IN THIS ISSUE
1. NEW CPE--HOT OFF THE PRESS
2. NUTRITION NEWS YOU CAN USE
3. HOW TO SAVE UP TO 16% ON CPEs PLUS GET A FREE ETHICS COURSE
4. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT--Part I
5. HEAR WOLF HOWL--I MEAN SPEAK
6. HUMOR BREAK
7. ABOUT THE EDITOR
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

INSIGHT BREAK
"If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own."
--Henry Ford

1. NEW CPE--HOT OFF THE PRESS
Nutrition and Cardiovascular Disease, 2nd Edition, Karen M. Chapman-Novakofski, PhD, RD, LD and Susan Martin Gould, PhD, RD, C238, 14 CPEUs, $119.95 . (SAVE with Electronic version, C238e, $109.95, http://www.wolfrinke.com/CEFILES/ecourses.htm#C238E)
Enables you to understand and apply preventative and medical nutrition therapy for cardiovascular diseases using evidence-based guidelines, and to understand the emerging issues your clients may be asking about prevention and treatment of CVD. This up-to-date CPE program (134 pgs) will enable you to:

  • recognize how lipid transport disorders can contribute to cardiovascular diseases.
  • apply knowledge of the pathophysiology of cardiovascular diseases to explain prevention and treatment strategies.
  • explain the risk reduction approaches to cardiovascular disease.
  • integrate medical nutrition guidelines to develop and evaluate meal plans for patients and clients with cardiovascular disease.
  • explain the rationale and mechanism for medication guidelines for cardiovascular diseases.

For more information about this CPE program and customer comments, click here.
Approved by CDR, CBDM
For RDs & DTRs: Suggested Learning Need Codes for the Prof. Dev. Portfolio:
3000, 3010, 3020, 3080, 3090, 4000, 4030, 4040, 4060, 4090, 5000, 5090, 5160, 5260, 5410

Reminder: Meet your 5 year ethics requirement with our FREE Ethics course, C237E, 2CPEUs. Developed in collaboration with CDR. Free with purchase of any CPE Course, available in PDF format only! For more information and customer comments, click here.

2. NUTRITION NEWS YOU CAN USE
Too Much Calcium May Kill You
Researchers analyzed the calcium consumption of 61,433 women for about 20 years. Woman who took in the most calcium, >1,400 mg/day, were more than twice as likely to have died from heart disease, and about 50% more likely to have died from cardiovascular disease compared to those whose daily consumption was in the 600-999 mg/day range. Researchers concluded: “High intakes of calcium in women are associated with higher death rates from all causes and cardiovascular disease but not from stroke.”
ACTION STEP: Help your patients become more knowledgeable about the effects of calcium in their diet. When you enter the keywords “calcium” in the search field at www.easyCPEcredits.com you will find nine different CPE programs. Many are available in an electronic format at http://www.wolfrinke.com/CEFILES/ecourses.htm
Source: Karl Michaelsson, et al., Long term calcium intake and rates of all cause and cardiovascular mortality: community based prospective longitudinal cohort study, BMJ 2013;346:f228 (Published 13 February 2013), http://www.bmj.com/content/346/bmj.f228.

3. HOW TO SAVE UP TO 16% ON CPEs

Click here to save up to 16% on all of our easy to use, high quality CPE products and use the coupon on the "home page."
Hurry-coupon expire 5/15/13.
Be sure to check the Bargain page for reduced courses. 
Now you can save even more by ordering e-courses.

Meet your ethics requirement with our FREE Ethics eCourse, C237E, 2CPEUs, available in electronic/PDF format only!!! Developed in collaboration with CDR. Free with online purchase of any other CPE Course. Course must be added to shopping cart. Applies to new orders only. For more information and customer comments, click here.

BTW--you can search CPEs by learning codes at our website. Just go to www.easyCPEcredits.com, type in the learning code you are looking for and the search engine will list all the courses that apply. It's another way to make your life easier.

4. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT--Part I
By Wolf J. Rinke, PhD, RD, CSP

Do you have problems with communication in your hospital and/or at home? Whenever I ask that question of my audiences virtually all hands go up. Why? Because research has demonstrated that we are all terrible communicators. Here are five specific strategies that will help you communicate more effectively and get more of what you want. (There will be seven other strategies in the next issue of this eNewsletter 5-4)

1. Reality Test
Most of us assume words have meaning. They do not! The fact is all of us speak a different “language” because we all have different values, beliefs and life experiences that impact how we interpret everything. For example, what does the word “fast” mean to you? If you’ve been dieting, it probably means “to not eat.” If you are an amateur photographer, you might be thinking of the speed of film. If you do a lot of laundry, you might be thinking of how stable a color is. If you like to race, you might think of the speed of a vehicle. And the list goes on.
To get around this, reality test, especially when a shared understanding is critical. Here are several examples. When your spouse tells you how much you irritate him, summarize your conversation: “Sweetheart, let me just make sure that you and I are on the same page. What I heard you say was . . .” At the end of a complicated instruction to one of your patients: “Now Miss Eager, we went over a lot of technical information. To make sure that you will be able to follow my instructions please tell me what you heard me say.”

2. Get Really Good at Asking Questions
As an executive coach I’ve learned the benefits of asking questions:

  • Puts you in control of the conversation. Questions elicit an almost Pavlovian response in the listener to find an answer.
  • Establishes rapport. Questions demonstrate interest, which causes others to like you. And people who like you are more likely to comply with your wishes and requests.
  • Builds trust. Eliciting ideas from others causes them to feel that you care about them, which helps build trust.
  • Achieves deeper understanding. When you ask questions, you will help the other party focus on what you want them to focus on.
  • Provides for greater buy-in, higher motivation and compliance. Questions allow the other party to come up with their “solution,” and invariably their level of commitment will increase.

3. Avoid fundamental attribution errors
Someone is late for an appointment and we perceive that they don’t care or are sloppy, when in fact they may have had an accident. In psychology this is referred to as making a fundamental attribution error. I refer to it as “we are very good at running our own movies,” meaning that we attach all kinds of meanings to behavior we observe that has nothing what-so-ever to do with the person’s actions. In my coaching practice, I see this all the time. A manager tells me: “My boss does not care about me.” I ask: “How do you know?” “Well, he never tells me anything.” I ask: “How do you mean?” “Well most of the time I find out stuff through the grapevine instead of from my boss.” I ask: “Have you ever asked him to keep you in the loop?” Manager: “No, but you know, that is a very good idea. I should really do that.” My consistent advice is deceptively simply but extremely powerful: If in doubt, check it out.

4. Utilize Adult Language
According to Eric Berne and Thomas Harris, of the transactional analysis (TA) fame, all of us utilize three different internal “recordings” that represent our “ego states”: child, parent and adult.
The child ego state refers to the behavior pattern, thoughts and feelings we learned as children. They include helplessness, blaming and emotional expressions such as “I can’t help it,” “Don’t blame me,” “It’s your fault,” etc. Nonverbal cues of the child ego state include whining, whistling, laughing, teasing, expressing dejection, pouting, nail biting, moving restlessly, and looking rebellious, nervous or sad.
Our parent ego state was developed by observing parents and other authority figures. When we are in a parent role we tend to be very judgmental, critical, controlling, comforting or nurturing, and use such phrases as “You can’t do that,” “You have to,” “Always,” “Never,” etc. Nonverbal cues include finger pointing, looking at your watch while communicating, finger tapping, pressing lips tight, grinding teeth, checking up on others, scowling, sneering, patronizing or expressing sympathy.
The third internal recording is that of the adult. An adultis a fact finder, information seeker, analyzer and logical problem solver. When you use your adult recording, you ask why?, what?, when?, where?, who? how? and say such things as “I made a mistake,” “I changed my mind,” “I don’t know,” “I don’t understand,” “It’s my opinion,” “Let me check on that,” and “What can we learn from this?” When you are in this ego state, you tend to be clear, calm and non-judgmental. Your nonverbal expressions include straight but relaxed posture, comfortable eye contact and a friendly face that says, “I’m interested in what you have to say. I’m alert, thoughtful and attentive.”
Communication effectiveness is dramatically enhanced when you express yourself in an adult ego state, especially when both you and the other party are playing the same recording. Since it is difficult to change other people, I strongly urge you to get in the driver’s seat of your transactions by using adult language whenever you are communicating. If you like more help with this, read my How to Maximize Professional Potential & Increase Your Earning Power in Nutrition & Dietetics, CPE program http://www.wolfrinke.com/CEFILES/C187CPEcourse.htm.

5. Accept 111 Percent Responsibility for the Entire Communication Process
Most of us are expert at playing the blame game. Have you noticed that when there is a breakdown in communications, it’s almost always the fault of someone or something else, but seldom the person who is making the excuses! To make this point, ask someone who arrives late for a meeting: “Would you have been on time if $1,000 were riding on it?” The typical answer is “Of course!”
To achieve dramatic improvements in your communication effectiveness, I strongly recommend that you buy 111 percent into the following axiom: If it is to be, it is up to me. (This one works for all aspects of your life, so do try this at home.)
In the next eNewsletter I’ll share seven other communication strategies that will help you get more of what you want.

Source: Excerpted from W. J. Rinke, The Power of Communication: How to Increase Your Personal and Professional Effectiveness, C197, 20 CPEUs, http://www.wolfrinke.com/CEFILES/C197CPEcourse.htm.

5. HEAR WOLF HOWL--I MEAN SPEAK
Apr 2, 13 “Increasing Your Personal Effectiveness”, New York, NY. This full day seminar may be open to you if your company is a member of the Institute of Management Studies (IMS). Contact Mark Antonucci, newyork@ims-online.com for specifics.
Aug 14, 13 “Winning Management: Building a Peak Performance Workplace”, Columbus, OH. This full day seminar may be open to you if your company is a member of the Institute of Management Studies (IMS). Contact Mary Held, cleveland@ims-online.com for specifics.
NOTE: I have other “in-house” presentations scheduled. Please let me know if you are interested to preview me or bring me into your organization at reduced expenses when I'm scheduled to be in your area.
Recommend me to the meeting planner of your upcoming state or local dietetic association and I will help make your next meeting a “howling success.” Plus I will make you into a hero. As a way of giving back, I speak to ADA groups at significantly reduced rates.

6. HUMOR BREAK
I received a call from Susan, the program chair for a writers association, who invited me to deliver the keynote address at their annual meeting. After several specific questions about the meeting, including the number and type of attendees and other particulars, I asked her what the theme of the meeting was. Susan responded: “Writing: For the Sell of It.”
After quite a long silence I responded: "I don't know what I would say to that audience." Susan replied: “Come now Wolf, with all the books you have to your name, you're just being modest. I'm sure you're extremely qualified to speak on that subject."
To be sure I had heard correctly, I asked Susan to repeat the theme of the meeting, upon which I broke out laughing and replied: "I thought you said, 'Writing for the Celibate!'"

7. ABOUT THE EDITOR
Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an accredited provider of easy to use CPE home study programs for nutrition professionals since 1990 available at www.easyCPEcredits.com. He is also a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals, and an author of numerous CPE home study courses, audio/video programs as well as several best selling management, leadership and self-development books including Make it a Winning Life--Success Strategies for Life, Love and Business. In addition he is an internationally recognized keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. Preview a demo at www.WolfRinke.com or call 800-828-9653. If you have questions, or would like him to address a specific issue or topic please e-mail him at WolfRinke@aol.com.

8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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