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Vol. 1 No. 7, September 2009 Copyright 2009 by Wolf J. Rinke

Feel free to forward this eNewsletter to other Nutrition Professionals.
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IN THIS ISSUE
1. NEW CPE COURSE--HOT OFF THE PRESS
2. BUDGET SAVER SPECIALS--SAVE UP TO 16%
3. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT--Part II
3. HEAR WOLF "HOWL"--I MEAN SPEAK, AND EARN CPE CREDITS
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

INSIGHT BREAK

"Communication does not begin with being understood, but with understanding others."
--W. Steven Brown

1. NEW CPE COURSE--HOT OFF THE PRESS

Nutrition and Cardiovascular Disease, Karen M. Chapman-Novakofski, PhD, RD, LD and Susan Martin Gould, PhD, RD, C196, 10 CPEUs, $84.95. Learning need codes: 3000, 3010, 3020, 3080, 3090, 4000, 4030, 4040, 4060, 4090, 5000, 5090, 5160, 5260, 5410.
Concerned about preventing and treating cardiovascular disease? This NEW up-to-date CPE program will enable you to:

  • recognize how lipid transport disorders can contribute to cardiovascular diseases,
  • apply knowledge of the pathophysiology of cardiovascular diseases to explain prevention and treatment strategies,
  • explain the risk reduction approaches to cardiovascular disease,
  • integrate medical nutrition guidelines to develop and evaluate meal plans for patients and clients with cardiovascular disease,
  • explain the rationale and mechanism for medication guidelines for cardiovascular diseases.

ACTION STEP: For more info go to http://www.wolfrinke.com/CEFILES/cenutr.html#C196.

2. BUDGET SAVER SPECIALS
To save up to 16% on all of our easy to use, high quality CPE products go to www.easyCPEcredits.com and use the coupons on the bottom of this eNewsletter.
Hurry--coupons expire 12/15/09.

3. HOW TO COMMUNICATE AND GET MORE OF WHAT YOU WANT--Part II
By Wolf J. Rinke, PhD, RD, CSP
In the last issue of this eNewsletter http://www.wolfrinke.com/NPnewsletter/npnl0809.htm you discovered five specific strategies that will help you communicate more effectively:
1. Reality Test
2. Get Really Good at Asking Questions
3. Avoid fundamental attribution errors
4. Utilize Adult Language
5. Accept 111 Percent Responsibility for the Entire Communication Process
Now let's take a look at seven other strategies that will help you get more of what you want.

6. Listen Actively
Even though it's been said by the prolific author "Anonymous," "It is better to remain quiet and be thought a fool than to speak and remove all doubt," most of us are very good at removing all doubt. One reason is that most of us are very good at "talking and telling," instead of "listening and learning." To become an active listener, remind yourself that there must be a reason that we were born with only one mouth and two ears.
The better you get at listening, the more you'll find out what the other party really wants. Once you know that, you are communicating from a position of strength. Your husband says: "For our next vacation I want to go to Phoenix." Unfortunately you are tired of Phoenix. Instead of telling him why Phoenix is a bad idea, ask questions to find out what he really wants. "Please tell me what you would like to do in Phoenix?" He might say: "I want to play golf where the air is warm and dry." Now you can put your thinking caps on to identify lots of places that will meet both of your needs. Here are several related strategies:
* When someone asks a question, keep your mouth shut until the other person has finished speaking. Do that, even though you know the answer when the other person begins to speak. Remember, when the mouth is engaged the ears are out of gear.
* Show the person speaking that you are listening actively by totally focusing all of your mental energy on what the other person is saying, not only with her words but also her body. You can achieve that by making strong eye contact, leaning slightly forward, and using your body language to acknowledge the message and the messenger.
* Listen to the "music" as well as the words. In order to really understand what's being communicated, it's important that you hear more than the words, which you can achieve by tuning into the mood, atmosphere and emotional tone that put the words into context.
* Demonstrate empathy by getting inside the other person's thoughts and feelings. This can be expressed by saying "I see," "I follow you," "I'm with you," and so on.
* Take off your mask and be yourself. This engenders trust, and trust is essential to effective communication.
* Before ending your communication, summarize and reality test, as we have discussed in the previous eNewsletter. http://www.wolfrinke.com/NPnewsletter/npnl0809.htm.

7. Express Yourself in Positive Terms
We can say things negatively or positively. For example, you can say, "I don't have an answer for that," or "I can answer that the next time we get together." Which do you think is easier to understand? Research has demonstrated that positively worded statements are one-third easier to comprehend than their negative counterparts. The reason is that human beings are unable to move away from the reverse of an idea. Instead, we move toward that which we visualize. Don't believe it? Let me ask you not to think of a green snake. What did you just think of? A green snake, right? You see, none of us can move away from the reverse of an idea. Take advantage of this phenomenon by expressing yourself in positive terms.

8. Master the PIN Technique
The PIN technique is a powerful way to reframe your perceptions and turn the negatives into positives. Here is how it works. When you are confronted with anyone or anything that would cause you to react negatively, PIN it. For example, your team member says, "Boss, you know how morale has gone down the tube? Let's close the hospital and go on a cruise."
Instead of NIPing that "weird" suggestion, focus your mental energy first on the:
P the Positive. Ask yourself what could be positive about your employee's suggestion: "Well at least she seems interested in making things better." Next evaluate the . . .
I the Interesting or Innovative. Ask yourself what could be interesting or innovative about your team member's suggestion: "Maybe there is a need for more celebration around here?" After you've exhausted all the Ps and Is, ask yourself: "What is the downside, the . . ."
N the Negative. Because in communication, just like in life, nothing ever goes one way, there is yin and yang, health and sickness, life and death, high stock market and low stock market, and the list goes on. PINing it will enable you to evaluate both the upside and downside of every conversation.

9. Convey Integrity at All Times
People prefer to deal with communicators they can trust, rather than those they have to second-guess. The fact is that without trust, relationships die and your ability to communicate is severely compromised. So be sure to be congruent, which means that your body language, vocal patterns and pitch support what you're saying. And the way to achieve that is to "tell it like it is," even though it shows that you are not omnipotent. Also be aware of self-defeating phrases some people use habitually without being aware of their implications. For example, avoid saying, "Let me be absolutely honest with you." If you say that to me, I'm thinking: "What are you normally?"

10. Strive For Win-Win
When you are communicating be on the lookout for things that will be beneficial to the other party. For example, if you are talking with a team member, instead of saying "You have to yada, yada, yada," use: "How can I help you with . . .?" When you are talking to patients, instead of saying, "According to hospital policy you have to . . .," use, "What options can we think of that will . . ." This attitude shows that you are interested in helping the other person get what he wants, which in turn will make him more receptive to helping you get what you want.

11. Always Strive to Make the Other Person Right--Never Wrong
Whatever you do, avoid arguing. People who argue will lose the "battle" because it causes the other person to become defensive. So what's a better approach? Make the other person right. My Superwoman and I have taken this to another level. Anytime we find ourselves getting into conflict, one of us will raise his/her hand with all five fingers extended, which stands for: "You are right about that." (One finger for each word.) So you don't sound like a parakeet, use other phrases that make the other person right, such as: "That is a very interesting idea;" "I've never thought of it that way;" "This seems very important to you," etc. So make it a habit to agree with people and you will find that you will get much better results with far less resistance. (For other powerful techniques read my Win-Win Negotiation CPE program, available at www.easyCPEcredits.com.)

12. Make Them Glad They Communicated with You
To turbo-charge your communication effectiveness, pretend that all people you communicate with have printed across their forehead a big bold sign that reads MAKE ME FEEL IMPORTANT! This phrase will remind you to always focus on their needs first, because once they get the feeling you want to help them, most people will do whatever they can to reciprocate, which in the long run will help you get more of what you want.

Source: Excerpted from The Power of Communication: How to Increase Your Personal and Professional Effectiveness, W. J. Rinke, PhD, RD, CSP, C197, 20 CPEUs, http://www.wolfrinke.com/CEFILES/cepd.html#C197.

4. HEAR WOLF "HOWL"--I MEAN SPEAK, AND EARN CPE CREDITS

Just in time to help you deal with the numerous economic challenges I will be teaming up with Becky Dorner, RD and delivering two tele-seminars this November which are pre-approved for CPE credits. All you need is a phone and your handouts:

11/10/09, 1:00-2:30 ET, 2 CPEUs, Single participant: $39.95, multiple participants: $89.95.
Positive Attitude: The Key to Success in Tough Economic Times - T56
These tough times can lead to "stinking thinking", frustration and despair. However, it doesn't have to be that way. In this tele-seminar you will discover fail-safe action strategies you can apply immediately to build and maintain a positive attitude that will enable you to stay healthy, achieve peak performance and build more positive relationships.
For details and to register go to: http://www.beckydorner.com/products/156

11/17/09, 1:00-2:30 ET, 2 CPEUs, Single participant: $39.95, multiple participants: $89.95.
Personal Effectiveness: How to Achieve a Competitive Advantage During Tough Times - T57
During tough times you can choose to get frustrated or get in the driver's seat of your career by developing powerful skills that will enable you to take advantage of opportunities that will enable you to gain a competitive advantage.
For details and to register go to: http://www.beckydorner.com/products/157

Want to hear me live? Why not recommend me to your dietetic association so that I can help make your next meeting a "howling success." As a way of giving back, I speak to ADA groups at significantly reduced rates. Plus I will make you a hero in front of all your colleagues!

5. HUMOR BREAK

Janet was discussing various aspects of an insurance policy with her agent at the Insurance Agency.
During the discussion, she asked, "Suppose I take the life insurance for my husband today and tomorrow he dies? What will I get?"
The agent eyed her suspiciously and replied, "Probably 20 to life."

6. ABOUT THE EDITOR

Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an accredited provider of easy to use CPE home study programs for nutrition professionals since 1990 available at www.easyCPEcredits.com. He is also a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals, and an author of numerous CPE home study courses, audio/video programs as well as several best selling management, leadership and self-development books including Make it a Winning Life--Success Strategies for Life, Love and Business. In addition he is an internationally recognized keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. Preview a demo at www.WolfRinke.com or call 800-828-9653. If you have questions, or would like him to address a specific issue or topic please e-mail him at WolfRinke@aol.com.

7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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