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Vol. 1 No. 6, August 2009 Copyright 2009 by Wolf J. Rinke

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"If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle as well as your own."
-Henry Ford


UP to 1/3 of Older Adults May Not be Getting Enough Vitamin B 12
Vitamin B 12 concerns used to focus on vegetarians since most vitamin B 12 comes from animal products. However, up to 1/3 of older adults may not be able to absorb vitamin B 12 from animal products even if their intake is adequate. The vitamin B 12 deficiency symptoms of depression and forgetfulness are often overlooked because they may take years as the body slowly uses up the liver reserves of the vitamin. Supplements may help but increasing foods fortified with vitamin B 12 may be a healthier solution.
To learn more about this, as well as other nutrient issues focused on the elderly read C186, Geriatric Nutrition, 3rd Edition by K. Chapman-Novakofski, RD, LD, PhD,


The Power of Communication: How to Increase Your Personal and Professional Effectiveness, W. J. Rinke, PhD, RD, CSP, C197, 20 CPEUs, $149.95
Do you have misunderstandings, disagreements or fights? Do your patients, employees, colleagues, spouse and children follow your instructions? Are you able to persuade people to do what you want them to do even if they don't feel like it? Are people anxious to follow you? In short, are you getting all you want at work and at home? If your answer is "no" to at any of these, then this program is for you. In this fun and easy-to-read CPE program you will discover fail-safe strategies that will enable you to:

  • eliminate barriers to effective communication.
  • master the art of "reality testing."
  • ask questions that lead to improved results.
  • achieve win-win outcomes.
  • improve your ability to empathize with others.
  • minimize cognitive distortions.
  • develop charisma, social competence and people skills.
  • master strategies to develop trust.
  • build genuine relationships and intimacy.
  • discover how you can avoid hurting other people's feelings.
  • communicate congruently, authentically and effectively.
  • improve your active and empathetic listening skills.
  • influence and persuade others.
  • take advantage of the benefits associated with asking questions.
  • deal more effectively with "difficult people."
  • achieve dramatic improvements in your personal and professional effectiveness.

ACTION STEP: For an excerpt read the article that follows. Then go to for more info.


Do you have problems with communication in your hospital and at home? Whenever I ask that question of my audiences virtually all hands go up. Why? Because we are all terrible communicators. Here are five specific strategies that will help you communicate more effectively and get more of what you want. (There will be seven other strategies in the next issue of this eNewsletter 1-7

1. Reality Test
Most of us assume words have meaning. They do not! The fact is all of us speak a different "language" because we all have different values, beliefs and life experiences that impact how we interpret everything. For example, what does the word "fast" mean to you? If you've been dieting, it probably means "to not eat." If you are an amateur photographer, you might be thinking of the speed of film. If you do a lot of laundry, you might be thinking of how stable a color is. If you like to race, you might think of the speed of a vehicle. And the list goes on. To get around this, reality test, especially when a shared understanding is critical. Here are several examples. When your spouse tells you how much you irritate him, summarize your conversation: "Sweetheart, let me just make sure that you and I are on the same page. What I heard you say was . . ." At the end of a complicated instruction to one of your patients: "Now Miss Eager, we went over a lot of technical information. To make sure that you will be able to follow my instructions please repeat what you heard me say."

2. Get Really Good at Asking Questions
As an executive coach I've learned the benefits of asking questions:

  • Puts you in control of the conversation. Questions elicit an almost Pavlovian response in the listener to find an answer.
  • Establishes rapport. Questions demonstrate interest, which causes others to like you. And people who like you are more likely to comply with your wishes and requests.
  • Builds trust. Eliciting ideas from others causes them to feel that you care about them, which helps build trust.
  • Achieves deeper understanding. When you ask questions, you will help the other party focus on what you want them to focus on.
  • Provides for greater buy-in, higher motivation and compliance. Questions allow the other party to come up with their "solution," and invariably their level of commitment will increase.

3. Avoid Fundamental Attribution Errors
Someone is late for an appointment and we perceive that they don't care or are sloppy, when in fact they may have had an accident. In psychology this is referred to as making a fundamental attribution error. I refer to it as "we are very good at running our own movies," meaning that we attach all kinds of meanings to behavior we observe that has nothing what-so-ever to do with the person's actions. In my coaching practice, I see this all the time. A manager tells me: "My boss does not care about me." I ask: "How do you know?" "Well, he never tells me anything." I ask: "How do you mean?" "Well most of the time I find out stuff through the grapevine instead of from my boss." I ask: "Have you ever asked him to keep you in the loop?" Manager: "No, but you know, that is a very good idea. I should really do that." My consistent advice is deceptively simply but extremely powerful: If in doubt, check it out.

4. Utilize Adult Language
According to Eric Berne and Thomas Harris, of the transactional analysis (TA) fame, all of us utilize three different internal "recordings" that represent our "ego states": child, parent and adult.
The child ego state refers to the behavior pattern, thoughts and feelings we learned as children. They include helplessness, blaming and emotional expressions such as "I can't help it," "Don't blame me," "It's your fault," etc. Nonverbal cues of the child ego state include whining, whistling, laughing, teasing, expressing dejection, pouting, nail biting, moving restlessly, and looking rebellious, nervous or sad.
Our parent ego state was developed by observing parents and other authority figures. When we are in a parent role we tend to be very judgmental, critical, controlling, comforting or nurturing, and use such phrases as "You can't do that," "You have to," "Always," "Never," etc. Nonverbal cues include finger pointing, looking at your watch while communicating, finger tapping, pressing lips tight, grinding teeth, checking up on others, scowling, sneering, patronizing or expressing sympathy.
The third internal recording is that of the adult. An adult is a fact finder, information seeker, analyzer and logical problem solver. When you use your adult recording, you ask why?, what?, when?, where?, who? how? and say such things as "I made a mistake," "I changed my mind," "I don't know," "I don't understand," "It's my opinion," "Let me check on that," and "What can we learn from this?" When you are in this ego state, you tend to be clear, calm and non-judgmental. Your nonverbal expressions include straight but relaxed posture, comfortable eye contact and a friendly face that says, "I'm interested in what you have to say. I'm alert, thoughtful and attentive."
Communication effectiveness is dramatically enhanced when you express yourself in an adult ego state, especially when both you and the other party are playing the same recording. Since it is difficult to change other people I strongly urge you to get in the driver's seat of your transactions by using adult language whenever you are communicating. If you like more help with this, read my How to Maximize Professional Potential & Increase Your Earning Power in Nutrition & Dietetics, CPE program

5. Accept 111 Percent Responsibility for the Entire Communication Process
Most of us are expert at playing the blame game. Have you noticed that when there is a breakdown in communications, it's almost always the fault of someone or something else, but seldom the person who is making the excuses! To make this point, ask someone who arrives late for a meeting: "Would you have been on time if $1,000 were riding on it?" The typical answer is "Of course!"
To achieve dramatic improvements in your communication effectiveness, I strongly recommend that you buy 111 percent into the following axiom: If it is to be, it is up to me. (This one works for all aspects of your life, so do try this at home.)

In the next eNewsletter I'll share seven other communication strategies that will help you get more of what you want.

Source: Excerpted from The Power of Communication: How to Increase Your Personal and Professional Effectiveness, W. J. Rinke, PhD, RD, CSP, C197, 20 CPEUs,


Just in time to help you deal with the numerous economic challenges I will be teaming up with Becky Dorner, RD and delivering two tele-seminars this fall. All you need is a phone and your handouts:

9/10/09, 1:00-2:30 ET, 2 CPEUs, Single participant: $39.95, multiple participants: $89.95.
Positive Attitude: The Key to Success in Tough Economic Times - T56
These tough times can lead to "stinking thinking", frustration and despair. However, it doesn't have to be that way. In this tele-seminar you will discover fail-safe action strategies you can apply immediately to build and maintain a positive attitude that will enable you to stay healthy, achieve peak performance and build more positive relationships.
For details and to register go to:

9/17/09, 1:00-2:30 ET, 2 CPEUs, Single participant: $39.95, multiple participants: $89.95.
Personal Effectiveness: How to Achieve a Competitive Advantage During Tough Times - T57
During tough times you can choose to get frustrated or get in the driver's seat of your career by developing powerful skills that will enable you to take advantage of opportunities that will enable you to gain a competitive advantage.
For details and to register go to:

Want to hear me live? Why not recommend me to your dietetic association so that I can help make your next meeting a "howling success." As a way of giving back, I speak to ADA groups at significantly reduced rates. Plus I will make you a hero in front of all your colleagues!


I received a call from Susan, the program chair for a writers association, who invited me to deliver the keynote address at their annual meeting. After several specific questions about the meeting, including the number and type of attendees and other particulars, I asked her what the theme of the meeting was. Susan responded: "Writing: For the Sell of It."
After quite a long silence I responded: "I don't know what I would say to that audience."
Susan replied: "Come now Wolf, with all the books you have to your name, you're just being modest. I'm sure you're extremely qualified to speak on that subject."
To be sure I had heard correctly, I asked Susan to repeat the theme of the meeting, upon which I broke out laughing and replied: "I thought you said, 'Writing for the Celibate!'"


Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an accredited provider of easy to use CPE home study programs for nutrition professionals since 1990 available at He is also a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals, and an author of numerous CPE home study courses, audio/video programs as well as several best selling management, leadership and self-development books including Make it a Winning Life--Success Strategies for Life, Love and Business. In addition he is an internationally recognized keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. Preview a demo at or call 800-828-9653. If you have questions, or would like him to address a specific issue or topic please e-mail him at


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