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Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 or 1,000, 3rd Edition

W. J. Rinke, PhD, RDN

20 CPEUs
20 CPEUs

Course Expires: 4/30/2024

Manual with 1 reporting form, 180 pgs.
Do you suffer from stage fright?
Would you like to speak more effectively?
Would you like to be able to influence and persuade people to take action?
Do you ever have to get up in front of people to instruct, persuade or inform?
If you said, YES to any of these, this learning program is for YOU.

You will discover powerful techniques Dr. Rinke has developed during more than 35 years of professional speaking, addressing over 1,000 audiences in about a dozen countries. What you will learn will make you comfortable in front of any audience, help you get rid of stage fright and enable you become a more effective presenter.

Why not learn from a Pro, from someone who does this for a living? Dr. Rinke started his speaking career in 1980 and earned the coveted Certified Speaking Professional (CSP) credential in 1995. Conferred by the National Speakers Association (NSA), it is according to NSA "the speaking industry's international measure of professional platform skill [and] is conferred only on those accomplished speakers who have earned it by meeting strict criteria." Fewer than 8 percent of professional speakers worldwide and only one other RD have earned it.

This practical program will enable you to present and communicate more effectively with individuals and groups. Learn from a top-earning Certified Speaking Professional (CSP) how to:

  • Master the top ten habits of highly effective presenters
  • Communicate like a PRO
  • Persuade and influence people
  • Organize a powerful presentation on short notice
  • Manage the presentation environment
  • Harness your "butterflies" and get them to fly in formation
  • Take advantage of the first five minutes of any presentation
  • Keep your audience tuned in
  • Use your body and voice to your advantage
  • Handle questions more effectively
  • Answer negative or cynical questions positively
  • Improve your ability to "think on your feet"
  • Achieve win-win outcomes more often
  • Address hostile questions more effectively
  • Master the use of blockbuster questions to improve communication and coperation
  • Make others glad that they communicated with you
  • Discover what it takes to become a professional speaker
  • Dramatically improve your ability to present and communicate with individuals and groups.

For more information and customer comments click here

Approved by CDR

For RDs/RDNs & DTRs/NDTRs for the Professional Development Portfolio

SUGGESTED Performance Indicators (PIs):
2.1.1, 2.1.2, 2.1.3, 2.1.4, 2.1.5, 2.1.6, 2.1.7, 2.1.8, 2.2.2, 2.3.3, 9.1.1, 9.1.2, 9.1.3, 91.4., 9.1.5, 9.2.2, 9.2.3, 9.2.4, 9.3.2, 9.3.3, 9.3.4, 9.4.1, 9.4.2, 9.4.3, 9.4.4, 9.4.7, 9.4.8, 9.5.1, 9.5.4, 9.5.5

DON'T SEE your Performance Indicators Listed here?
There are many Performance Indicators (PIs) that are applicable we can't list them all &
Per CDR you may use ANY PI as long as it relates to your Learning Plan.
For details
click here.

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To order an ADDITIONAL Reporting Form click below:

20 CPEUs

Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 or 1,000, 2nd Edition
Wolf J. Rinke, PhD, RDN

© 2019 Wolf Rinke Associates. All rights reserved for all portions of this program. Reproduction in whole or part without written permission, except for brief excerpts, is prohibited.

Customer Comments

Durinda Schobert, "The entirety of the course can be applied to informal/formal presentations. In addition the content will assist me in day-to-day interactions/communications with my immediate team and teams that I engage inside and outside my organization."

Mary Lynn McLellan, "Lots of practical tips to formalize my classroom and equipment preparatory checklist and build in fun mental exercises during sessions. One of the best teaching guides I have read thanks!"

Aimee Dwyer, "I really liked the robust information that highlighted most important skill sets for presenting to large or small groups including effective habits, communication skills, persuade/influence and preparation."

Melinda MonieR, "This course was very good at describing important ways to make presenting to others easy, positive, and effective. I was able to pick up important tips to make my speaking persuasive and influential."

Michelle Ketterick, "You can feel the writer's passion and enthusiasm while reading. Lots of great tips and suggestions to become a great, effective speaker."

Introduction and Overview

Time to make that important presentation, the one that may determine the future of your career. Time to panic, right? Wrong! In this self-directed learning program you will discover the strategies I've developed during more than 35 years of professional speaking, addressing over 1,000 audiences in about a dozen countries. What you are about to learn will make you comfortable in front of any audience and will help you become a more effective presenter.

This learning program is a Level 2 Continuing Professional Education (CPE) program approved for 20 CPE units (CPEUs). Level 2 means that you have general knowledge of the literature and professional practice in the areas covered. The focus of the program is to enhance knowledge and application.

To get the most out of this Knock'em Alive Presentation Skills learning program it is suggested that you follow these four steps:

Step 1: Review the objectives.

Step 2: Read the information in this self-directed learning program.

Step 3: Assess what you have learned by completing the self-assessment questions.

Step 4: Compare your answers to the answer key. If you scored at least 80 percent correct, you have passed this program and are ready to transfer your answers to the CONTINUING PROFESSIONAL EDUCATION REPORTING FORM. If you scored less than 80 percent correct, watch/listen and read again until you score at least 80 percent correct.

Complete the following optional steps to achieve real improvements in your presentation skills:

Step 5: Apply what you have learned by volunteering to present at every possible opportunity.

Step 6: Audio and/or videotape as many of your presentations as possible.

Step 7: Engage a coach or mentor to critique your presentations.

After you have successfully completed this program complete the CPE REPORTING FORM and
Mail to: Wolf Rinke Associates, 3801 Schuylkill Road, Spring City, PA 19475,
Or fax to: (410) 531-9282,
Or submit on-line at www.easyCPEcredits.com.

Goal and Objectives


This empowering learning program will provide you with specific fail-safe action strategies that will enable you to present and communicate more effectively with individuals and groups.


As a result of applying the concepts from this self-directed learning program, you will be better able to:

  • Master the top 11 habits of highly effective presenters
  • Communicate like a PRO
  • Persuade and influence your audience
  • Organize a powerful presentation on short notice
  • Conduct effective needs assessments
  • Manage the presentation environment
  • Harness your “butterflies” and get them to fly in formation
  • Take advantage of the first five minutes of any presentation
  • Keep your audience tuned in
  • Use your body and voice to your advantage
  • Handle questions, including negative, cynical and hostile questions, more effectively
  • Master the use of questions to improve communication and cooperation
  • Deliver high-impact virtual presentations
  • Discover what it takes to become a professional speaker
  • Improve your ability to present to any audience regardless of type or size.

Table of Contents

Chapter 1: The Top 11 Habits of Highly Effective Presenters
1. Know Thyself
2. Manage Thyself
3. Express Yourself in Global, Internal and Stable Terms
4. Motivate Thyself
5. Empathize with Others
6. Develop Charisma
7. Treat Your "Bodymind" Like a Temple
8. Have Fun
9. Be Honest
10 Let Go of the Past
11. Kill Your Ego

Chapter 2: Communicate Like a PRO
Communication-Why Do We Have Such a Tough Time with It?
10 Strategies to Help You Communicate Like a PRO
1. Utilize Adult Language
2. Accept 111 Percent Responsibility for the Communication Process
3. Listen Actively
4. Reality Test
5. Express Yourself in Positive Terms
6. Master the PIN Technique
7. Strive for Win-Win Outcomes
8. Convey Integrity at All Times
9. Get to the Point
10 Make Them Glad They Listened to You

Chapter 3: How to Persuade and Influence Your Audience
The Law of Liking-People like people who like them
Strategy #1: Become an Active Listener and Observer
Strategy #2: Look for Commonalities
The Law of Reciprocity-Whatever you give is what you're going to get
The Law of Commitment-People are more likely to do what they commit to
The Law of Expertise-People are more likely to heed the advice of experts
The Law of Scarcity-People want more of what they can't have
How to Take It to the Next Level

Chapter 4: Initial Preparation
Who Will Be There?
What Does the Audience Need to Learn from You?
When Will You Be Speaking?
Where Will You Be Speaking?
Why Are You Speaking?
How Will You Make Your Presentation?

Chapter 5: Organize Your Presentation
Introduction- Tell 'em What You're Going to Tell 'em
1. Gain the Audience's Attention or Interest
2. Build Rapport
3. Identify the WIIFM
4. Provide an Overview
The Body of the Presentation-Tell'em
Conclusion-Tell'em What You Told'em

Chapter 6: Manage the Environment
Pay Attention to Logistics in Advance
Arrive at Least One Hour in Advance of the Presentation
Anticipate Murphy
Managing the Environment-What Not to Do

Chapter 7: Harness the Butterflies
Feel Really Great About Yourself and What You Are About to Present
Expect to Have Fun
Know Five Times As Much As You Plan to Present
Practice, Practice, Practice
Visualize a Great Presentation in Advance
Use Your Nervous Energy to Your Advantage
Don't Apologize for Being Nervous
Talk to One Friendly and Encouraging Face at a Time
Know What Your Audience Needs in Advance
Tell a Story or Better Yet Your Story
Teach Yourself to Relax
Step #1: Change Your Perception of the Audience
Step #2: Take Intermittent Deep Breaths Prior to and During Your Presentation
Step #3: Meditate
Get Adequate Rest
Maintain a Regular Sleep Schedule
Wind Down
Get Out the "Blankie"
Create a "Quiet" Zone
Eat as Early As Possible 79
Don't Fight It
Wear the Best Wardrobe You Can Afford
Socialize and Mingle with Your Audience in Advance
Identify Your Fears and Confront Them
One More Time, Recognize That Nervous Energy Is Your Friend Not Your Foe

Chapter 8: Take Advantage of the First Five Minutes
Start on a Positive Note with a High-Impact Introduction
Project Confidence
Demonstrate Humility
Focus on Participants, Not on You or Your Talk
Break the Participants' Preoccupation
Pay Tribute or Better Yet Make Love to Your Audience
Make the Participants Feel Great About Themselves
Use Humor If You Know How, Otherwise Make Fun of Yourself, or Tell a Brief Story
Tell the Audience What They Will Get-WIIFM
Provide an Overview-A Road Map
Tell Them How You Want to Handle Questions
Always Over-Prepare the First Five Minutes
Don't Apologize for Anything
Don't Use Ethnic, Sexist, Gross, Obscene, Offensive Humor, Comments or Remarks
Don't Be Aloof or Self-Centered
A Case in Point: How Not to Take Advantage of the First Five Minutes and Screw Up a Presentation

Chapter 9: Keep Your Audience Tuned-in
Have a Compelling Message
Be Authentically Enthusiastic, Excited and Passionate
Keep the Audience Involved
Start Getting them Involved Early
Use Audio-Visuals in Support of Your Presentation
Ask Lots of Questions
Ask for a Show of Hands
Get Them to Talk to Each Other
Have Them Apply What They Have Learned
Get Physical
Come On Down
Play-It Again, Sam
Catch Your Audience Doing Something Right
Ask for a Volunteer
Give Away Prizes
Tell Personal or Humorous Stories
Make the Story Relevant to the Subject, the Audience and the Situation
Personalize Your Stories
Talk About What the Audience Knows or Has Recently Experienced
Be Specific
Get them Hooked
Chop It Up
Act It Out
Keep It as Short as Possible
Let it Sink in
Don't Tell Stories Just to Tell Them
Don't Practice Hero Worship
Don't Pretend to Be Something You Are Not
Engage the Right Side
Deliver Education and Entertainment
Use Your Own Style
Use Your Own Words or Acknowledge Your Sources
Use the Participants' Names
Keep Addressing the WIIFM
Provide the Participants with Take-Away Materials
Tell People How They Can Reach You After the Presentation
Don't Practice "Death by PowerPoint"
Don't Read Your Script
Don't Get Your Ego in the Way
Don't Run Overtime
Answers to Mental Stretch Exercise

Chapter 10: Use Your Body and Voice to Your Advantage
Start with a Pause
Make Eye Contact
Use Your Body So That It Is Comfortable for You
Vary Your Body Movement
Adjust and Vary Your Energy Level
Breathe Diaphragmatically
Vary the Rhythm, Volume, Tone, Speed, Pace and Pitch of Your Voice
Take Advantage of Pregnant Pauses
Use a Microphone
Protect Your Voice
Get Excited and Passionate

Chapter 11: Handle Questions Effectively
Tell People How You Want to Handle Questions in Advance
Encourage Questions
Point with an Open Hand or Your Thumb
Listen to the Question with Your Whole Body
Thank or Compliment Participants Who Ask Questions
Repeat the Question
Answer Specifically and Concisely
Admit When You Don't Know the Answer
Ask the Audience for Help
Provide an Answer to the Entire Audience
Answer Negative or Cynical Questions Positively
Practice Responses to Tough Questions in Advance
Remember the Audience Wants You to Succeed
Don't Make Up Answers
Don't Be Evasive
Don't Lose Your Composure
A Better Way to Do Q&A
How to Deal with Hostile Questions 147
Always End Every Presentation on a High Note

Chapter 12: How to Deliver High Impact Virtual Presentations
What are Virtual Presentations
Preparing for Your Virtual Presentation
Attend Several Virtual Presentations
Consult With Experts
Become Familiar With the Technology
Shorten Your Presentation and Other Time Considerations
Most Important: Conduct a "Dry Run"
What to Do Before Your Session
Get To Know Your Audience
Look Your Electronic Best
Get Ready In Advance of Your Presentation
What to Do Just Before Getting Started
During Your Session
Use Quality Equipment
Connect With the Audience
Use Your Voice to Your Advantage
"Steer" Your Audience Through the Presentation
Use Lots of Visuals
Involve the Audience More Than You Think Is Wise
Captivate Your Audience
A Look Back to the Future

Chapter 13: How to Become a Professional Speaker
You've Got to Be Really Good
You've Got to Get Intensive Feedback
You've Got to Master the Business of Speaking
How Much Should I Charge?
Time to Wrap Up-Or Is It "Shut Up?"

Appendix A-Sample Presentation Needs Assessments
Appendix B-Sample Room Layout
Appendix C-Sample Speaking Agreement
Appendix D-Sample PR Information
Appendix E-Sample Goal and Objectives
For Your Continuing Learning
Self-Assessment Questions
Answer Key
Explanations to Self-Assessment Questions
About the Author


Wolf J. Rinke, PhD, RDN is the president and founder of Wolf Rinke Associates, a company that has provided high-quality CPE programs to nutrition and dietetic professionals since 1990.
He earned a BS at Drexel University, an MS at Iowa State University, a Ph.D. in Continuing and Vocational Education (Adult Ed) at the University of Wisconsin, and interned at Walter Reed Army Medical Center. He participated in a test item writer workshop sponsored by the Commission on Dietetic Registration (CDR).
Wolf is a past Adjunct Associate Professor, Graduate School of Management & Technology, University of Maryland, and a former Adjunct Faculty Member, School of Continuing Studies, The Johns Hopkins University.
He is the past president of the DC Dietetic Association and has been honored by the Academy with the Award for Excellence in the practice of Management; the Outstanding Dietitian of the Year Award; the Outstanding Service Award; and has delivered the Lenna Frances Cooper Lecture.
At the Academy he has served in numerous leadership roles including Chair, Scholarship Committee, DBC; Chair, Communication Committee, CDR; Chair, Area Coordinating Committee, COE; Chair, COE, and member of the Resource for Education Programs Committee; Honors Committee; CDR, Licensure Panel and Ethical Practices Task Force; CDR; House of Delegates and Board of Directors.
He is the author of more than 500 articles, numerous CPE self-study programs, and several popular books including Make It a Winning Life: Success Strategies for Life, Love and Business; Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations; and Don’t Oil the Squeaky Wheel, and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.

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