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Vol. 3 No. 3, March 2011 Copyright 2011 by Wolf
J. Rinke
Feel free to forward this eNewsletter to other Nutrition Professionals.
To get your own FREE subscription click above.
HAPPY REGISTERED DIETITIAN DAY (March 9)
1. NEW CPE--HOT OFF THE PRESS
2. NUTRITION NEWS YOU CAN USE
3. HOW TO SAVE UP TO 16% ON CPEs
4. HOW TO MAKE THE BEST PRESENTATION EVER--PART II
5. HEAR WOLF "HOWL"--I MEAN SPEAK
6. HUMOR BREAK
7. ABOUT THE EDITOR
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
INSIGHT BREAK
"For every minute you are angry, you lose 60 seconds of happiness."
-Ralph Waldo Emerson
1. NEW CPE--HOT OFF THE PRESS
Medical Nutrition Therapy for Kidney Disease
N. L. Kondracki, MS, RD, LDN, C215, 30 CPEUs, $189.95.
The most comprehensive CPE program (287 pgs) we have ever published!
Discover how to apply the principles of medical nutrition therapy (MNT)
for a variety of kidney diseases consistent with current clinical practice
recommendations including how to:
- Calculate dialysis adequacy for hemodialysis and peritoneal dialysis
- Implement treatment goals for conditions associated with kidney
disease
- Assess fluid and nutrient needs for patients at each stage of kidney
disease
- Interpret laboratory tests important to the evaluation of kidney
patients' nutrition status
- Provide appropriate nutrition education to patients with kidney
disease
Approved/Accepted by ADA, DMA, NCBDE
RDs & DTRs: Suggested Learning Need Codes for the Prof. Dev. Portfolio
2000, 2090, 2110, 3000, 3005, 3010, 3020, 3030, 3040, 3060, 3070, 3080,
3090, 3100, 4000, 4010, 4030, 4040, 4050, 4060, 4090, 4120, 4130, 4150,
4160, 4180, 4190, 5000, 5010, 5020, 5030, 5040, 5070, 5080, 5090, 5100,
5110, 5120, 5130, 5150, 5160, 5170, 5190, 5200, 5220, 5230, 5240, 5250,
5260, 5270, 5280, 5310, 5320, 5340, 5360, 5370, 5380, 5390, 5400, 5410,
5420, 5440, 5450, 5460, 6000, 6020, 7170, 8090, 8100
http://www.wolfrinke.com/CEFILES/C215CPEcourse.htm
2. NUTRITION NEWS YOU CAN USE
PREVELANCE OF CHRONIC KIDNEY DISEASE IS ON THE RISE
A report by the United States Renal Data System (USRDS) indicated that
the rate of chronic kidney disease (CKD, all stages) has increased in
the U.S. by 20% 25% in the last decade. Other reports show that people
with co-morbidities including diabetes, hypertension, or CVD have roughly
double the rate of CKD compared to those with no such co-morbidities.
Diabetes, CVD, hypertension, and chronic obstructive pulmonary disease
(COPD) are all more prevalent in CKD patients than in the general population.
However, the validity of the measures used in the determination of most
population-based estimates of CKD incidence and prevalence has been
questioned. A major factor under investigation is the identification
of an equation for the estimation of kidney function that is valid for
varying ages, races, genders, and body types. In addition, it has been
questioned whether the current cut-off values for staging CKD serve
as appropriate markers for older adults who often experience mild changes
in kidney filtration without any structural damage to the organs.
ACTION STEP: Get answers to the many questions and treatment options
for CKD by completing our new Medical Nutrition Therapy for Kidney Disease
CPE program.
Source: Kondracki, N. L., Medical Nutrition Therapy for Kidney Disease,
Clarksville, MD: Wolf Rinke Assoc., 2011, pp. 2-3, http://www.wolfrinke.com/CEFILES/C215CPEcourse.htm.
3. HOW TO SAVE UP TO 16% ON CPEs
To save up to 16% on all of our easy to use, high quality CPE products
go to www.easyCPEcredits.com and use the coupon on the "home page."
Hurry-coupons expire 5/15/11.
4. HOW TO MAKE THE BEST PRESENTATION EVER--PART II
By Wolf J. Rinke, PhD, RD, CSP
In the last issue of this eNewsletter (http://www.wolfrinke.com/NPnewsletter/npnlfeb2011.htm)
we talked about the first three strategies that will enable you to make
your next presentation the best ever:
1. Focus on the Audience; Better Yet Make Love to the Audience
2. Make the Participants Feel Good About Themselves
3. Have Fun
Now let's focus on four other critical strategies that you need to master:
4. Have a Compelling Message
Figure out what your theme is for your presentation and repeat it over
and over again. In this day and age of too much information (TMI) it's
never about giving the audience a bunch of facts and figures, it's about
getting them inspired so that they will take action. And the best way
to do that is to have a theme that you can weave throughout your entire
presentation. For Robert Kennedy it was: "Ask not what your country
can do for you. . . "For Martin Luther King it was "I have
a dream. . . " For me it's: "If it is fun, it gets done."
I introduce that concept even before I start speaking by walking up
to a group of audience members, and asking them: "Who likes to
have fun?" They point to one another and chuckle, smile or laugh.
Then I give them a business-look-alike card that on one side has the
word FUN in big, bold letters. On the other side it says:
"If it's fun, it gets done."
-Wolf J. Rinke
Then I say: "None of you will be able to walk out of here today
and say you didn't get any fun, I just gave it to you!" More chuckles,
smiles, and laughter. I continue to weave that concept throughout the
entire presentation, and close with it.
5. Communicate Like a Pro
Communicating like a Pro starts with knowing what you're going to talk
about, cold. But that is not good enough. If you want to persuade your
audience or get them to take action you must supplement well crafted
words with powerful non-verbal communication. In an often-cited classic
study, Mehrabian and Ferris found that if you want to persuade another
person, your words, the verbal content of your message, account for
only 7%, while your vocal characteristics that is your tone of voice,
rate of speech, etc., account for 38%, and your facial expressions,
that is your body language, account for a whopping 55% of your ability
to be persuasive.
In other words, your audience will be much more influenced by nonverbal
cues than by the words they hear. (That's what Marshall McLuhan meant
when he said "the medium is the message.") To be more persuasive
supplement your message with positive body and facial language by "acting
out" your message; use the full range of your voice by varying
the rate, pitch and tonality so that the audience stays tuned in.
Another way you can communicate like a Pro is with stories. There is
nothing more boring than a dry, scientific presentation laden down with
a bunch of statistics. However, it does not have to be that way. Make
a point, back it up with facts, analogies, and statistics and then tell
a story that translates the dry stuff into vivid memories. The reason
why stories are so powerful is that they paint pictures in your audience's
mind's eye. And pictures allow the participants to translate theory
into practice and help them apply and remember what they have learned.
You can also add sizzle by engaging as many of the audience's senses
as possible. Illustrate your key points with pictures, whether they
be PowerPoint's, videos, slides or overheads, provide people with handouts
that enable them to take notes, have them participate and discuss, or
better yet apply what they have learned. Get them to hear, see, smell,
touch, and feel what you are presenting and you will achieve better
results. And look to unconventional ways to accomplish this. (Aren't
you tired of PowerPoint presentations?) For example, I like to illustrate
some concepts with magic, others by giving audience members pieces of
a 1,000 piece puzzle, and yet others by asking an audience member to
join me on stage. (For other strategies to help you communicate like
a Pro see The Power of Communication: How to Increase Your Personal
and Professional Effectiveness, http://www.wolfrinke.com/CEFILES/cepd.html#C197.)
In short, your presentation should be like a roller coaster that takes
the audience from joy to sadness and back to joy on an ongoing journey.
Another way to impact the audience effectively is to. . .
6. Be Yourself
Easier said than done. Most of us feel we have to impress the audience--show
them how good we are. Nothing could be further from the truth. The ideal
is to like yourself just the way you are so you don't feel compelled
to pretend to be anyone or anything else. Why? Because you can't give
away something you don't own. Going back to the first strategy in the
previous eNewsletter, (http://www.wolfrinke.com/NPnewsletter/npnlfeb2011.htm),
if you want to love your audience you must first love yourself, if you
want to trust your audience you have to trust yourself. . . I'm sure
you're catching on. In short, you need to be comfortable with who you
are, not who you ought to be, by someone else's standard, may they be
your parents, spouse or your audience. The unvarnished fact is that
at this very nanosecond you are who you are. And no wishing, hoping
or praying is going to change that one iota. Now who you will become
in the future will be determined by your thoughts, which in turn will
drive the actions you take. So begin right now to become your own best
friend--if not you, who is it going to be? (If you like help with this
read How to Maximize Professional Potential & Increase Your Earning
Power in Nutrition & Dietetics, 3rd Edition, http://www.wolfrinke.com/CEFILES/cepd.html#C187.)
Only if you have made peace with yourself will you be willing to make
yourself vulnerable, get away from your script, the podium, and maybe
even the stage, and be perfectly comfortable being your imperfect self.
The 'self' that lets you make fun of yourself when you mess up. Now
here comes a real biggie … drum roll … if you can do that,
the audience will love you. Why? Because they don't want you to be more
perfect than they are. In fact, if you are, they may resent you. On
the other hand if you are an imperfect human being then they will much
more likely embrace you and take action.
7. Get Excited and Passionate
Be very passionate about what you speak. And if you can't be passionate,
you should decline the engagement. Passion lets the audience know that
you really care about them and the topic. And the rest comes kind of
easy. Humor keeps the audience in fun, and being excited and having
passion about the message you are delivering sweeps the audience of
their emotional feet and gets them to buy-in and take action. And only
if they take action will you make a difference in your audiences' lives.
And when you achieve that, you will have delivered your best presentation
ever-may it be a nutrition instruction for one or a keynote for a 1,000.
Source: Based in part on W. J. Rinke, Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 to 1,000, 2nd ed., (C208)
a 20 credit pre-approved continuing professional education (CPE) self-study
course, available at http://www.wolfrinke.com/CEFILES/cepd.html#C208.
5. HEAR WOLF "HOWL"--I MEAN SPEAK
Aug 3, 2011 "Positive Attitude: The Key to Wellness and Peak Performance,"
American Assoc. of Diabetes Educators (AADE) annual meeting, Mandalay
Bay Resort and Convention Ctr., Las Vegas, NV. To register or for more
info: http://www.diabeteseducator.org/annualmeeting/2011/index.html
Recommend me to the meeting planner of your upcoming state or local
dietetic association and I will help make your next meeting a "howling
success." As a way of giving back, I speak to ADA groups at significantly
reduced rates.
6. HUMOR BREAK
At the airport the TSA agent asked me if anybody I didn't know gave
me anything.
I answered: "Heck, even the people I know don't give me anything."
7. ABOUT THE EDITOR
Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an
accredited provider of easy to use CPE home study programs for nutrition
professionals since 1990 available at www.easyCPEcredits.com. He is
also a highly effective management consultant and executive coach who
specializes in building peak performance organizations, teams and individuals,
and an author of numerous CPE home study courses, audio/video programs
as well as several best selling management, leadership and self-development
books including Make it a Winning Life--Success Strategies for Life,
Love and Business. In addition he is an internationally recognized keynote
speaker and seminar leader who delivers customized presentations that
combine story telling, humor and motivation with specific "how
to" action strategies that participants can apply immediately to
improve their personal and professional lives. Preview a demo at www.WolfRinke.com
or call 800-828-9653. If you have questions, or would like him to address
a specific issue or topic please e-mail him at WolfRinke@aol.com.
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
We will not make your name or e-mail address available to anyone. Period!
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