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Vol. 3 No. 2, February 2011 Copyright 2011 by Wolf
J. Rinke
Feel free to forward this eNewsletter to other Nutrition Professionals.
To get your own FREE subscription click above.
1. NEW CPE--HOT OFF THE PRESS
2. NUTRITION NEWS YOU CAN USE
3. HOW TO SAVE UP TO 16% ON CPEs
4. HOW TO MAKE THE BEST PRESENTATION EVER--PART I
5. HEAR WOLF "HOWL"--I MEAN SPEAK
6. HUMOR BREAK
7. ABOUT THE EDITOR
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
HUMEROUS INSIGHT BREAK
If all the world is a stage, where does the audience sit?
-Unknown
1. NEW CPE--HOT OFF THE PRESS
Nutrition at Your Fingertips, E. Zied, MS, RD, CDN, C214, 25 CPEUs,
$149.95.
This exciting new CPE (popular soft-cover book and study guide) provides
all the information you need, organized in a readily accessible format,
to help translate the science of nutrition for your clients so they
can reap many health and wellness benefits now. Discover how to:
Create a daily meal plan incorporating all food groups using the Mypyramid
based on age, gender, and activity level
Recommend amounts and types of carbohydrates for specific concerns
Suggest specific foods that contain different types of fats
Calculate energy needs for maintenance, loss or weight gain
Recommend dietary interventions for prevention and treatment of various
diseases
Plus much, much more.
Approved by ADA, DMA
RDs & DTRs: Suggested Learning Need Codes for the Prof. Dev. Portfolio
2000, 2010, 2020, 2030, 2070, 2090, 2100, 2110, 3000, 3040, 3060, 3080,
3100, 4000, 4030, 4040, 4060, 4110, 4120, 4130, 4140, 4150, 4160, 4170,
4180, 4190 5000, 5110, 5130, 5150, 5160, 5190, 5230, 5260, 5280, 5310,
5370, 5460, 8040, 8100, 8130
5460, 6000, 6010, 6030, 6060, 6070. Additional details at http://www.wolfrinke.com/CEFILES/C214CPEcourse.htm
2. NUTRITION NEWS YOU CAN USE
NEW RULES ON FOOD ALLERGIES
The National Institute for Allergy and Infectious Diseases recently
issued the first clinical guidelines for diagnosing and treating food
allergies. They found that 4% of children under the age of 18 have reported
food allergies. Because blood tests that measure immunoglobulin E (IgE)
antibodies are frequently misinterpreted the Guidelines recommend skin
prick tests instead. Using this test, supplemented by medical history,
reveals that 50% to 90% of presumed allergies aren't actual allergies.
The expert panel also recommends that if all else fails the allergy
should be checked out using an oral food challenge, which is the most
definitive test. Most of the other tests currently used for allergy
assessments have no scientific support. Another study of 125 children
who were being evaluated for food allergies found that over 90% of the
foods these children were avoiding, were able to be added back into
their diet after conducting food challenges.
ACTION STEP: Read the Food Allergy Survival Guide CPE program by V.
Melina, MS, RD, et al., C176, 22 CPEUs, $139.95, http://www.wolfrinke.com/CEFILES/C176CPEcourse.htm.
Source: Guidelines for the Diagnosis and Management of Food Allergy
in the United States: Report of the NIAID-Sponsored Expert Panel, The
Journal of Allergy and Clinical Immunology, Volume 126, Issue 6, Supplement
, Pages S1-S58, December 2010; http://www.jacionline.org/article/S0091-6749(10)01566-6/fulltext#sec2.3.2;
and
http://www.niaid.nih.gov/topics/foodAllergy/clinical/Pages/default.aspx.
3. HOW TO SAVE UP TO 16% ON CPEs
To save up to 16% on all of our easy to use, high quality CPE products
go to www.easyCPEcredits.com and use the coupon on the "home page."
Hurry-coupons expire 5/15/11.
4. HOW TO MAKE THE BEST PRESENTATION EVER--PART I
By Wolf J. Rinke, PhD, RD, CSP
Virtually all nutritional professionals get called upon to make presentations.
Here is how to make your next presentation the best ever-may it be a
nutrition instruction for one or a keynote for a 1,000.
1. Focus on the Audience; Better Yet Make Love to the Audience
Most presenters I coach spend an inordinate amount of time crafting
their speech-making sure they have all the right words, in the right
order, and the visuals that go along with it. Even though that is important,
it is not nearly as important as being totally focused on the audience-not
on your script, notes or equipment-just on them.
A long time ago someone taught me that: People want to know how much
you care, before they care how much you know. How true it is. So show
them that you care about them. You ought to. They pay your bills-in
one way or the other. And if they don't pay your bills they honor you
by giving you their time. Greet them before you get started. Talk with
them, not at them. Use your body language to let them know how much
you appreciate being with them. Make eye contact, involve them, do everything
in your power to connect with them one at a time. In short, it's not
about the words or your visuals; it's about the people, Smarty. Focusing
on the audience will virtually guaranty you an over-the-top presentation,
especially if you couple it with the next strategy.
2. Make the Participants Feel Good About Themselves
Robert Cialdini, professor of Psychology at Arizona State University,
calls this the "principle of liking" which maintains that
people like people who like them. Participants who feel good about themselves
are more likely to like you and comply with your recommendation or instructions.
Together with the previous strategy this is the fastest way to build
instantaneous rapport with the audience and have them feel good about
you. That rapport will let you get away with a variety of sins-stutters,
mess-ups, missing lines-all will be forgiven if they feel good about
themselves. I find that every time I forget to do this my presentation
turns out less than excellent. And if you are having difficulty finding
something positive to say about them, you just haven't looked hard enough.
To make this happen you might say: "I just love being with highly
successful RDs like you. Of all the audiences I have the privilege to
speak to I have found that RDs have the highest energy and are the most
fun to be with. I just know that we are going to have a great time today,
while at the same time you will have an opportunity to discover the
secret to . . . " Listen up! Absolutely do not make any of this
up. It's got to come from your heart. No lies or fibs. Wait, read that
again, because if you mess this up you will not be congruent, that is,
your body language will not match up with your words and your audience
will not believe you. They won't know why, they just know that they
can't trust you and your presentation will likely bomb.
3. Have Fun
To get the audience into fun, I like to start every presentation with
this question: "How many of you like to have fun?" After all
hands are raised, I tell them that my philosophy is-If it's fun it gets
done-and I continue, "I'm here today to have fun with you and while
we're having fun, I will share powerful principles that will enable
you to . . ." It gives the audience permission to get into fun-an
expression comedians use to describe an audience that is willing to
let its hair down. A good way to get into fun is to make fun of yourself.
Here is an example of one way I do that:
"Some of you asked me about my first name-Wolf. You said: Is that
really your name or is it a stage name? No, Wolf is really my name.
Just like my tie (I only wear Wolf ties), just like the animal. But
at least my parents named me after a proud animal, a sociable animal,
a smart animal. I always felt kind of bad for my brother . . . Monkey
Rinke. (Lots of laughter.) Actually I don't even have a brother, but
it's a great way for us to get into fun. I tell you, though I was a
very happy child, my parents always said: 'Don't cry . . . Wolf; don't
cry Wolf' and so I never did."
Your goal should be to get audience members to smile about every seven
minutes. Why seven? That's about the length of attention span for most
audiences, because that's about the length of TV programming before
those irritating commercials interrupt us. Having fun with your audience
sets the stage for a super effective presentation. (For more fun, see
paragraph 6.)
In the next issue of this eNewsletter we'll talk about four other strategies
that will enable you to make the best presentation ever.
Source: Based in part on W. J. Rinke, Knock'em Alive Presentation Skills:
How to Make an Effective Presentation for 1 to 1,000, 2nd ed., (C208)
a 20 credit pre-approved continuing professional education (CPE) self-study
course, available at http://www.wolfrinke.com/CEFILES/cepd.html#C208.
5. HEAR WOLF "HOWL"--I MEAN SPEAK
Recommend me to the meeting planner of your upcoming state or local
dietetic association and I will help make your next meeting a "howling
success." As a way of giving back, I speak to ADA groups at significantly
reduced rates.
6. HUMOR BREAK
Why did the chicken cross the road?
SARAH PALIN: The chicken crossed the road because gosh-darn it, he's
a maverick!
BARACK OBAMA: The chicken crossed the road because it was time for change!
The chicken wanted change!
HILLARY CLINTON: When I was First Lady, I personally helped that little
chicken cross the road. This experience makes me uniquely qualified
to ensure right from Day One that every chicken in this country gets
the chance it deserves to cross the road. But then, this really isn't
about me, is it?
GEORGE W. BUSH: We don't really care why the chicken crossed the road.
We just want to know if the chicken is on our side of the road, or not.
The chicken is either against us, or for us. There is no middle ground
here.
DICK CHENEY: Where's my gun?
BILL CLINTON: I did not cross the road with that chicken.
AL GORE: I invented the chicken.
AL SHARPTON: Why are all the chickens white? We need some black chickens.
DR. PHIL: The problem we have here is that this chicken won't realize
that he must first deal with the problem on this side of the road before
it goes after the problem on the other side of the road.
OPRAH: Well, I understand that the chicken is having problems, which
is why he wants to cross this road so bad. So instead of having the
chicken learn from his mistakes and take falls, which is a part of life,
I'm going to give this chicken a NEW CAR so that he can just drive across
the road and not live his life like the rest of the chickens.
PAT BUCHANAN: To steal the job of a decent, hardworking American.
MARTHA STEWART: No one called me to warn me which way that chicken was
going. I had a standing order at the Farmer's Market to sell my eggs
when the price dropped to a certain level. No little bird gave me any
insider information.
DR SEUSS:
Did the chicken cross the road?
Did he cross it with a toad?
Yes, the chicken crossed the road, but why it crossed I've not been
told.
JERRY FALWELL: Because the chicken was gay! Can't you people see the
plain truth? That's why they call it the 'other side.' Yes, my friends,
that chicken is gay. And if you eat that chicken, you will become gay
too. I say we boycott all chickens until we sort out this abomination
that the Liberal media whitewashes with seemingly harmless phrases like
'the other side.' That chicken should not be crossing the road. It's
as plain and as simple as that.
GRANDPA: In my day we didn't ask why the chicken crossed the road. Somebody
told us the chicken crossed the road, and that was good enough.
BARBARA WALTERS: Isn't that interesting? In a few moments, we will be
listening to the chicken tell, for the first time, the heart-warming
story of how it experienced a serious case of molting, and went on to
accomplish its lifelong dream of crossing the road.
BILL GATES: I have just released eChicken2010, which will not only cross
roads, but will lay eggs, file your important documents, and balance
your checkbook. Internet Explorer is an integral part of eChicken2010.
This new platform is much more stable and will never reboot.
COLONEL SANDERS: Did I miss one?
7. ABOUT THE EDITOR
Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an
accredited provider of easy to use CPE home study programs for nutrition
professionals since 1990 available at www.easyCPEcredits.com. He is
also a highly effective management consultant and executive coach who
specializes in building peak performance organizations, teams and individuals,
and an author of numerous CPE home study courses, audio/video programs
as well as several best selling management, leadership and self-development
books including Make it a Winning Life--Success Strategies for Life,
Love and Business. In addition he is an internationally recognized keynote
speaker and seminar leader who delivers customized presentations that
combine story telling, humor and motivation with specific "how
to" action strategies that participants can apply immediately to
improve their personal and professional lives. Preview a demo at www.WolfRinke.com
or call 800-828-9653. If you have questions, or would like him to address
a specific issue or topic please e-mail him at WolfRinke@aol.com.
8. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
We will not make your name or e-mail address available to anyone. Period!
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