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Vol. 4 No. 8, August 2012 Copyright 2012 by Wolf J. Rinke

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"Passage of time accelerates as a square of your age.
Accomplish things that are important to you now-you may run out of time as you grow older."
-Roger Masquelier
Source: Make It a Winning Life Perpetual Calendar,

Geriatric Nutrition: Guidelines for Working with Older Adults, 4th Edition K. Chapman-Novakofski, RD, LD, PhD, C231, 18 CPEUs, $144.95 (also available in electronic format).
Everything you need to know from nutrient requirements with changes in age to the prevention and treatment of chronic diseases. A must-have manual if you are working with older adults. This new comprehensive manual will enable you to:

  • counsel elderly clients to improve the quality of their lives
  • recommend appropriate biochemical or dietary assessments to determine the nutritional status of the elderly
  • make nutritional modifications important in the prevention and treatment of major chronic diseases of the elderly
  • interpret the role of antioxidants in aging, cancer, cardiovascular disease and macular degeneration
  • counsel older clients about the uses and abuses of supplements
  • recognize potential drug-nutrient interactions in the elderly.

For detailed information and customer comments click here.
To order the electronic version go to
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For RDs & DTRs: Suggested Learning Need Codes for the Prof. Dev. Portfolio:
2000, 2070, 2090, 2110, 3000, 3020, 3060, 3070, 3080, 4000, 4030, 4040, 4170, 4180, 4190, 5000, 5100, 5130, 5150, 5160, 5190, 5210, 5400

Higher Doses of Vitamin D are Effective in Fracture Risk Reduction in Older Adults-Lower Doses are Not
The results of a pooled analysis of 11 unrelated randomized clinical trials investigating vitamin D supplementation and fracture risk in more than 31,000 older adults found that taking between 800 IUs and 2,000 IUs of vitamin D per day significantly reduced the risk of most fractures, including hip, wrist and forearm in both men and women age 65. Researchers divided the subjects into quartiles ranging from 0 to 2,000 International Units (IUs) of daily vitamin D intake. In the top quartile, there was a 30% reduction in hip fracture risk and a 14% reduced risk of fracturing other bones, compared to the control groups. The researchers also found that there was no benefit to taking Vitamin D supplements in doses below 800 IUs per day for fracture prevention.
ACTION STEP: For up-to-date nutritional advice that will help your elderly clients improve the quality of their lives read "Geriatric Nutrition: Guidelines for Working with Older Adults, 4th Edition", available at (see para #1).
Source: Bischoff-Ferrari HA, et al. A Pooled Analysis of Vitamin D Dose Requirements for Fracture Prevention. N Engl J Med 2012; 367:40-49,

To save up to 16% on all of our easy to use, high quality CPE products go to and use the coupon code on the "home page."
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Hurry-coupon expires 8/15/12.

by Wolf J. Rinke, PhD, CSP

Erik Weihenmeyer successfully climbed Mt. Everest and four of the worlds' tallest peaks. No big deal, right? Wrong! It's a very big deal because Erik is BLIND! Contrast that to the fact that many of us have difficulty tackling even the most mundane challenges. For example you may be afraid of asking for that raise you know you have earned. Or you may be avoiding to get in touch with that wonderful young man you met at the party last weekend. What prevents most of us from being more like Erik? It's that dirty four letter word: FEAR! Here are six specific strategies you can use to help you get rid of fear once and for all.

1. Acknowledge It
Acknowledging that fear of failure is normal, allows us to see ourselves as typical human beings instead of "chickens." It provides us with the mechanism for getting off our case. For most of us, we are the ones who hold us back more than anything or anyone else. Some time ago I shared a taxi with a young man on my way from Chicago's O'Hare airport to downtown Chicago. He told me that he worked for CBS and was on his way to make a big presentation to the CBS board of directors. When I told him that I was a professional speaker he got excited. He immediately began to quiz me on how he could be a more effective presenter for this big meeting he had coming up. I asked him what he wanted to improve. After some prying, he told me he wanted to be less nervous. I asked him why he wanted to do that. When he gave me a funny look that said: Wonder what kind of professional speaker this guy is? I explained that speakers who are not nervous are terrible speakers because they are deadly. I assured him that being nervous is a benefit, provided the nervous energy is channeled in the right direction. After coaching him, I left him with a thought that he eagerly wrote down: "Every speaker has butterflies. Excellent speakers make the butterflies fly in formation." One week later he sent me a note together with an order for one of my books and audio program. In his note he told me that he had made his butterflies fly in formation and that he had made the best presentation of his life. (If you'd like help with this read Knock'em Alive Presentation Skills: How to Make an Effective Presentation for 1 or 1,000, 2nd Edition, [C208], 20 CPEUs, available at

2. Ignore Others
I have found over the years that the minute I announce an innovative idea, a new business venture, a great idea for an outing, or anything else that is different, there are innumerable people who tell me that it won't work, is not feasible, or is too risky. The naysayer song goes on and on. If you have worked in any traditional organization or bureaucracy, I know that you too have heard that song many times. That type of advice used to slow me down. It made me cautious, made me rethink my original thoughts, caused me to worry, and led me to focus on all the reasons why something could not work, dissipating my energy to the point that I could no longer see all the reasons why it could work.
Before I knew it, I gave up on what might have been a million-dollar idea. Not anymore. I have developed a simple but powerful strategy to silence the naysayers by saying: "I appreciate your concern. Have you yourself done this before?" If the answer is no, I thank them for their interest and ignore the advice. On the other hand, if the answer is "yes" I listen attentively so that I can learn from their mistakes. I firmly believe that only the people who have taken the journey and who have experienced the risks are able to provide you with meaningful advice. Most of the others want to be sure that you remain one level below them so that they can feel OK. After all, if you succeed too much, it might lower their self-esteem.

3. Do the Thing You Fear and the Death of Fear Is Certain
Think about what you fear the most, and do it. Probably the biggest confidence builder in your life is to do the thing you fear. It may be quitting your current job, jumping out of an airplane (do put on a parachute first, and, while you are at it, get some decent instructions too), living in the wilderness, scuba diving, or giving a speech. Do your homework, get yourself mentally and physically conditioned, and break the task into small, doable steps so that you can benefit from the principle of incremental success. For example, tightrope walkers start low to the ground. After they have it mastered at that height, they go up a little bit at a time. When they get dangerously high, they add a safety net. Only after they have mastered the task to the point that they could do it in their sleep do they remove the safety net. After experiencing incremental successes at whatever you are afraid of, you will be able to do it, and will no longer be afraid of it. Most importantly, it will empower you and put you in charge of your life, providing you with the confidence of a supremely successful human being.

4. Conduct a Worst-Case Analysis
Whenever I am presented with a challenge that scares me, I ask myself, "What is the worst thing that can possibly happen?" After I identify that, I ask myself, "Can you live with that?" If the answer is yes, I forget the worst case, visualize myself succeeding, and go for it. If that still does not satisfy you, do a basic Ben Franklin decision making analysis. (Actually Plato came up with it first.) For each option, list the "Pros" and "Cons." Now pick the option that has the greatest number of Pros and the fewest Cons, and go for it with gusto. (For other useful decision making strategies go to

5. Replace Fear with Desire
All of us are motivated by two very powerful human emotions: fear and desire. Both are extremely powerful and both work equally well, although in opposite directions. To overcome fear, we must recognize that the human mind can only hold one major thought at a time. To take advantage of this phenomenon, we must get in the habit of substituting desire for fear when we speak to ourselves and to others. Instead of programming our mind with the things we do not want to have happen we must use the same creative energy to tell ourselves what it is that we want to have happen. Telling ourselves what we want should be supplemented with visualizing what we desire in clear, vivid, dramatic pictures. Once you have formulated that picture in your mind, you should think of all the positive consequences associated with succeeding. That way you will be focusing on the rewards of success instead of the penalties of failure.

6. PIN it
The PIN technique will help you focus on the positive instead of the negative, see the opportunity instead of the risks, and generally minimize "stinking thinking." Internalizing and consistently applying the PIN technique has enabled me to transform myself from a pessimist into an eternal optimist. The PIN technique consists of a three-step mental process that you can use to first focus on what is positive (P), then on what is interesting or innovative (I), and last on what is negative (N). By PINing it, instead of NIPing it, you will provide yourself with the ability to focus your vast mental energies on positive thoughts instead of squandering them on negative and nonproductive ideas. NIPing it closes the proverbial mental shade whereas PINing it allows you to go beyond your customary response pattern and lets you see the hidden opportunities and focus on desire instead of fear.
Source: For other empowering strategies read or listen to Make It a Winning Life: Success Strategies for Life, Love or Business available at or if you need CPE credits devour How to Maximize Professional Potential and Increase Your Earning Power in Nutrition and Dietetics 3rd Edition (C187) approved for 30 CPEUs, available at (Order now and save an extra $20)


Sep 28, 12 "Positive Attitude: The Key to Wellness and Peak Performance," Providence, RI, Rhode Island Certified Diabetes Outpatient Educators. Contact for specifics.

Oct 3, 12 "Increasing Your Personal Leadership Effectiveness", Los Angeles, CA. This full day seminar may be open to you if your company is a member of the Institute of Management Studies (IMS). Contact Michael Alley, for specifics.

Recommend me to the meeting planner of your upcoming state or local dietetic association and I will help make your next meeting a "howling success." As a way of giving back, I speak to ADA groups at significantly reduced rates.

As a jet was flying over Arizona on a clear day, the copilot was providing his passengers with a running commentary about landmarks over the PA system. "Coming up on the right, you can see the Meteor Crater, which is a major tourist attraction in northern Arizona. It was formed when a lump of nickel and iron, roughly 150 feet in diameter and weighing 300,000 tons, struck the earth 50,000 years ago at about 40,000 miles an hour, scattering white-hot debris for miles in every direction. The hole measures nearly a mile across and is 570 feet deep."
The man sitting next to me exclaimed: "Wow, look! It just missed the highway!"

Dr. Wolf J. Rinke, RD, CSP is the president of Wolf Rinke Associates--an accredited provider of easy to use CPE home study programs for nutrition professionals since 1990 available at He is also a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals, and an author of numerous CPE home study courses, audio/video programs as well as several best selling management, leadership and self-development books including Make it a Winning Life--Success Strategies for Life, Love and Business. In addition he is an internationally recognized keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. Preview a demo at or call 800-828-9653. If you have questions, or would like him to address a specific issue or topic please e-mail him at


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